BIO Organic Producer
„Happiness is a small corner of the organic paradise.“
The fruits of paradise: apples and pears
Florin in his apple orchard
Diversity is important
Looking forward to the harvest
Tarres lies on an alluvial fan above the village of Laces and is home to Florin Pichler, who farms organically. Here, the forest reaches all the way down to the village, and Florian can see a lot of his orchards from his balcony. His land is spread out in various plots in the upper and mid Val Venosta and they are separated by a full 700 metres in terms of altitude.
Florin started his professional career as a metalworker but soon realised that his dream job was something else. He went to the well-known Laimburg technical college for fruit production, viticulture and horticulture in South Tyrol and gained a thorough education there. Following this, he rented some land and bought some plots as well.
Respectful use of the resources available from his alpine surroundings was key to him from the very beginning. As a result, it is no surprise that he soon opted for organics and had the farm certified. Florian is now the owner of a small paradise. He grows apples but also vegetables, berries and herbs. Diversity is especially important to him. It means that he can feed his family himself, refining the process and experimenting. Because that is what makes his organic farm move forwards and what makes him progress as a person.
Where I live
The bittersweet lady
This bright and smooth crossover makes the pests stay away, therefore, it is especially popular in organic farming.
from October to April
opaque radiant red colour on creamy background, homogeneous shape, very smooth shell
juicy and crunchy
The image of the Red Delicious is difficult to resist. Seeing red can be really nice. And the red flavour is even more beautiful!
October - May
dark red colour, conical shape, oblong
juicy with very white pulp
sweet, very aromatic with relatively slight acidity
The classic delicious
Golden Delicious is our main variety and, therefore, the queen of Val Venosta apples. That the most popular apple has a real quality, can be seen in its lovely red cheek. By the way, this is typical of fruits on a hillside.
October - September
greenish yellow to golden yellow
juicy with very fine and soft pulp
sweet with delicate acidity
The Val Venosta resistant
The Pinova with its red vermilion-red skin is a typical apple of Val Venosta. Not only is it colourful, it also has a very balanced flavour. Thanks to its long durability, it offers you unlimited fruit enjoyment until the summer season.
January - June
Bicolour, yellow to greenish, at least 30% of the fruit is covered with a bright vermilion colour
refreshing with very crisp, juicy and firm pulp
Balanced proportion of sugar and acid
Nicoter / Kanzi®
With its proper balance of sweetness and acidity, Nicoter / Kanzi® offers a harmonious taste experience, almost like yoga for the palate.
December - July
red base colour with yellow secondary colour, rounded shape
compact, firm pulp, very crispy and juicy
balanced ratio of sugar and acid
The gentle lady
The white cabbage with discrete aroma represents 95% of the vegetables production in the Venosta Valley. By the way, it owes its floral name to a botanical peculiarity: cabbage is the state of the plant that has not yet blossomed.
beginning of June - end of October
Fleshy, flower sprouts together in a radiant white head and green leaves
rich in vitamin C and minerals, crispy
soft with a subtle aroma
Softly bitter and crunchy
Enough of long faces! Red chicory not only tastes very good, but it is also a balm for blood vessels and digestion thanks to its high content of Intybin.
beginning of June - end of September
dark burgundy with broad leaves like white ribs, long oval shape, oblong with rounded outer leaves, compact core
solid and compact consistency
slightly bitter, with a bitter spicy note
Cabbage (white cabbage)
The acid sailor
Cabbage is a true globetrotter, since it is full of vitamins and can be preserved as sauerkraut for a long time, the sailors took them on their trips in the eighteenth century.
beginning of July - end of September
greenish-white cabbage, uniform in colour, slightly shiny
solid outer leaves
abundant and typical flavour of cabbage
The energetic world citizen
These tubers have it all: Not only are they truly nutritious, but they also come in different versions: from soft to solid and compact, they grow in the Venosta Valley so that each recipe has the right potato for it.
beginning of August - end of October
rounded-elongated tuber with brown shell
mild and slightly soft
The delicate provocateurs of the palate
The delicate fruits with soft shell and hard core love the temperate and dry weather of the highlands of Venosta Valley. That is why they can develop their unique aroma especially well there, and as they have an extra dose of beta-carotene they also ensure good vision, healthy skin and a strong defence against infections.
mid July - mid August
round, slightly oblong, velvety orange to orange-red skin, 4-8 cm in diameter
soft and juicy flesh
sweet, very aromatic
True friends share everything.
More organic farmers
„If you talk about nature, it’s important to remain down-to-earth.“