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Pichler Florin

BIO Organic Producer

„Happiness is a small corner of the organic paradise.“

My story

Tarres lies on an alluvial fan above the village of Laces and is home to Florin Pichler, who farms organically. Here, the forest reaches all the way down to the village, and Florian can see a lot of his orchards from his balcony. His land is spread out in various plots in the upper and mid Val Venosta and they are separated by a full 700 metres in terms of altitude.

Florin started his professional career as a metalworker but soon realised that his dream job was something else. He went to the well-known Laimburg technical college for fruit production, viticulture and horticulture in South Tyrol and gained a thorough education there. Following this, he rented some land and bought some plots as well.

Respectful use of the resources available from his alpine surroundings was key to him from the very beginning. As a result, it is no surprise that he soon opted for organics and had the farm certified. Florian is now the owner of a small paradise. He grows apples but also vegetables, berries and herbs. Diversity is especially important to him. It means that he can feed his family himself, refining the process and experimenting. Because that is what makes his organic farm move forwards and what makes him progress as a person.
 

Where I live

My harvest
 
Bonita
The bittersweet lady
This bright and smooth crossover makes the pests stay away, therefore, it is especially popular in organic farming.
Availability
from October to April
Appearance: 
opaque radiant red colour on creamy background, homogeneous shape, very smooth shell
Features: 
juicy and crunchy
Taste: 
bittersweet
Red Delicious
Red seduction
The image of the Red Delicious is difficult to resist. Seeing red can be really nice. And the red flavour is even more beautiful!
Availability
October - May
 
Appearance: 
dark red colour, conical shape, oblong
Features: 
juicy with very white pulp
Taste: 
sweet, very aromatic with relatively slight acidity
Golden Delicious
The classic delicious
Golden Delicious is our main variety and, therefore, the queen of Val Venosta apples. That the most popular apple has a real quality, can be seen in its lovely red cheek. By the way, this is typical of fruits on a hillside.
Availability
October - September
 
Appearance: 
greenish yellow to golden yellow
Features: 
juicy with very fine and soft pulp
Taste: 
sweet with delicate acidity
Pinova
The Val Venosta resistant
The Pinova with its red vermilion-red skin is a typical apple of Val Venosta. Not only is it colourful, it also has a very balanced flavour. Thanks to its long durability, it offers you unlimited fruit enjoyment until the summer season.
Availability
January - June
 
Appearance: 
Bicolour, yellow to greenish, at least 30% of the fruit is covered with a bright vermilion colour
Features: 
refreshing with very crisp, juicy and firm pulp
Taste: 
Balanced proportion of sugar and acid
Nicoter / Kanzi®
Balanced freshness
With its proper balance of sweetness and acidity, Nicoter / Kanzi® offers a harmonious taste experience, almost like yoga for the palate.
Availability
December - July
 
Appearance: 
red base colour with yellow secondary colour, rounded shape
Features: 
compact, firm pulp, very crispy and juicy
Taste: 
balanced ratio of sugar and acid
Cauliflower
The gentle lady
The white cabbage with discrete aroma represents 95% of the vegetables production in the Venosta Valley. By the way, it owes its floral name to a botanical peculiarity: cabbage is the state of the plant that has not yet blossomed.
Availability
beginning of June - end of October
Appearance: 
Fleshy, flower sprouts together in a radiant white head and green leaves
Features: 
rich in vitamin C and minerals, crispy
Taste: 
soft with a subtle aroma
Red chicory
Softly bitter and crunchy
Enough of long faces! Red chicory not only tastes very good, but it is also a balm for blood vessels and digestion thanks to its high content of Intybin.
Availability
beginning of June - end of September
Appearance: 
dark burgundy with broad leaves like white ribs, long oval shape, oblong with rounded outer leaves, compact core
Features: 
solid and compact consistency
Taste: 
slightly bitter, with a bitter spicy note
Cabbage (white cabbage)
The acid sailor
Cabbage is a true globetrotter, since it is full of vitamins and can be preserved as sauerkraut for a long time, the sailors took them on their trips in the eighteenth century.
Availability
beginning of July - end of September
Appearance: 
greenish-white cabbage, uniform in colour, slightly shiny
Features: 
solid outer leaves
Taste: 
abundant and typical flavour of cabbage
Potatoes
The energetic world citizen
These tubers have it all: Not only are they truly nutritious, but they also come in different versions: from soft to solid and compact, they grow in the Venosta Valley so that each recipe has the right potato for it.
Availability
beginning of August - end of October
Appearance: 
rounded-elongated tuber with brown shell
Features: 
yellow pulp
Taste: 
mild and slightly soft
Apricots
The delicate provocateurs of the palate
The delicate fruits with soft shell and hard core love the temperate and dry weather of the highlands of Venosta Valley. That is why they can develop their unique aroma especially well there, and as they have an extra dose of beta-carotene they also ensure good vision, healthy skin and a strong defence against infections.
Availability
mid July - mid August
Appearance: 
round, slightly oblong, velvety orange to orange-red skin, 4-8 cm in diameter
Features: 
soft and juicy flesh
Taste: 
sweet, very aromatic
 
 

Share

True friends share everything.
Klotzner Karl
„If you talk about nature, it’s important to remain down-to-earth.“
My story
Gurschler Florian
„Organic is sustainable“
My story
Tapfer Erhart
“Nature talks to us and we have to listen to it.“
My story