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Pircher Hartmann

BIO Organic Producer – Mairhof

„This inimitable taste is the result of the perfect interaction between man and nature.“

My story

Mairhof farm has been in the Pircher family from Covelano for over a hundred years. Hartmann Pircher runs it with his parents and his three sisters. The Tramontana Mountain is home to Europe's highest marble quarry and here, at its foot, there are particularly good growing conditions for apple farming. Hartmann Pircher's orchards are on the edge of the Stelvio Pass nature park and Golden Delicious, Pinova, Jonagold, Red Delicious, Kanzi and Braeburn varieties all ripen here in the mountain air, which noticeably brings the coolness of the peaks down to the valley in the evenings. Hartmann's father already converted the farm to organics back in 2000. Even then Hartmann supported the decision and was convinced it was right. These days he stresses that production methods which are close to nature are the only way to take on the future. For Hartmann, organics mean a lot more than just tasting better. It is about the interaction between man and nature which makes the products so valuable.
 

Where I live

My harvest
 
Red Delicious
Red seduction
The image of the Red Delicious is difficult to resist. Seeing red can be really nice. And the red flavour is even more beautiful!
Availability
October - May
 
Appearance: 
dark red colour, conical shape, oblong
Features: 
juicy with very white pulp
Taste: 
sweet, very aromatic with relatively slight acidity
Jonagold
The versatile gold piece
To be consumed fresh, baked, cooked, stewed and toasted, the apple of New York really is worth gold.
Availability
October - August
Appearance: 
greenish yellow with crimson basic colour, striped and covered in faded red
Features: 
juicy with loose, crispy and slightly grainy pulp
Taste: 
bittersweet with a balanced ratio of sugar and acid
Golden Delicious
The classic delicious
Golden Delicious is our main variety and, therefore, the queen of Val Venosta apples. That the most popular apple has a real quality, can be seen in its lovely red cheek. By the way, this is typical of fruits on a hillside.
Availability
October - September
 
Appearance: 
greenish yellow to golden yellow
Features: 
juicy with very fine and soft pulp
Taste: 
sweet with delicate acidity
Pinova
The Val Venosta resistant
The Pinova with its red vermilion-red skin is a typical apple of Val Venosta. Not only is it colourful, it also has a very balanced flavour. Thanks to its long durability, it offers you unlimited fruit enjoyment until the summer season.
Availability
January - June
 
Appearance: 
Bicolour, yellow to greenish, at least 30% of the fruit is covered with a bright vermilion colour
Features: 
refreshing with very crisp, juicy and firm pulp
Taste: 
Balanced proportion of sugar and acid
Nicoter / Kanzi®
Balanced freshness
With its proper balance of sweetness and acidity, Nicoter / Kanzi® offers a harmonious taste experience, almost like yoga for the palate.
Availability
December - July
 
Appearance: 
red base colour with yellow secondary colour, rounded shape
Features: 
compact, firm pulp, very crispy and juicy
Taste: 
balanced ratio of sugar and acid
Topaz
The beautiful acid
Topaz makes biting the sour apple worthy! The aromatic fruit impresses with a pleasant acidity and is also a common variety in organic farming.
Availability
from October to March
Appearance: 
basic yellow tone with red striped components, round shape with flattened calyx
Features: 
crunchy pulp with pleasant cream colouring
Taste: 
acidified with sharp acidity
Braeburn
The juicy all-terrain
For a small snack between meals or used in many ways in the kitchen and bakery: The Braeburn is a true all-terrain. Be patient with it, as it develops its full aroma only after several storage months.
Availability
October - May
 
Appearance: 
Roll shaped with a smooth and shiny surface, golden yellow base, scarlet to dark red with stripes
Features: 
very juicy with firm bite and firm pulp
Taste: 
pleasant proportion of sugar and acid, very refreshing
 
 

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True friends share everything.
Kiem Ulrich
„Organic has a double advantage: it appreciates both man and nature. “
My story
Feichtinger Roland
„Organic is a good fever that I was infected by.“
My story
Fent Anna
„The idea to switch to organic was born at school.“
My story