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Val Venosta, the home of apples

The perfect mix makes the best apples.

Apples like it to be dry and not too hot. That applies not only to storing them, but also to growing them. But this is not enough to be among the best. For that, you need the ideal situation, plenty of sunshine and keen farmers, who give their all every day. Exactly as in Val Venosta – and the result is apples, which are first-class in flavour and quality!

Location:

a fruitful patch of earth

Val Venosta seems to have been predestined for apple cultivation. It simply could not have been better located.
The Val Venosta apples feel really at home on the cultivated areas, which lie at altitudes between 500 and 1,000 m. In these surroundings their needs are provided for to the utmost.
 
 
 
 

The micro-climate

Plenty of sunshine, little rain and a fresh breeze: these conditions make our apples especially sweet and juicy.
  • More than 300 days of sunshine in the year
  • Less than 500 ml precipitation
  • Altitude fluctuations in temperature
 
 
 
 

The Vinschgerwind, the legendary valley wind, which blows for days or weeks at a time

A fresh breeze always blows down from the Passo di Resia and through the Val Venosta. The Vinschgerwind ensures a dry climate, which somewhat eases the task of natural apple cultivation.
 
 
 
 

Temperature fluctuations

Warm days and cool nights are really good for our apples. Marked fluctuations in temperature give our apples a good colour, especially in the last few weeks before harvest.
 
 
 
 

Frost-protection irrigation

Ice protects from freezing
This sounds contradictory, but it makes sense in apple cultivation.
When the night-time temperatures drop to around freezing, our farmers initiate frost-protection irrigation. The buds are encased in ice and thus protected from freezing.
 
 
 
 

Tradition

There is a long tradition of apple cultivation in Val Venosta. The local people had already realised in 1950 that the fruits thrive outstandingly in this sunny region.
From then on our farmers have spared no effort and have developed a model of fruit cultivation, which balances the strong roots of tradition and the innovations of modern life.

 
 
 
 

Small artisan structure

 In Val Venosta the farmers know every single one of their trees intimately. The farms are a manageable size; on average each farmer farms 3 hectares. This makes the attention to detail from our 1,720 or so farming families even greater, for nothing good can be grown without genuine devotion.