Our mission
- Representation of our members' interests
- Support of the Val Venosta fruit and vegetable producers by
- concentration of the offer
- offer regulation
- price regulation and sales promotion
- quality improvement of our fruits and vegetables
- uniform quality standards
Our vision
- We would like to become a strong and independent company which focuses on the commercialization of high quality apples from Val Venosta. We launch initiatives and give impulses for the further development of this sector.
- We guarantee the compliance with product standards and therefore increase the sales of our clients. Food safety, traceability and environmentally friendly production methods represent a constant challenge.
- We would like to become one of the leading suppliers of quality fruit for the food retail market.
- We aim at concentrating both processing and offer in order to be the only such company in Val Venosta.
- We want to conquer new markets in Europe.
- We see the EU enlargement as a challenge.






