VI.P’s TV and radio presence is accompanied by regular public relations work. Our products and their advantages are presented in numerous press articles about the Val Venosta cultivation area published in a variety of Italian specialist journals and magazines. Furthermore, we place advertisements in Italian specialist journals during the whole commercialization period. Our consumer advertising campaign is rounded off with advertisements in various Italian magazines.
Regular public relations work is a necessary condition for increasing awareness of our products and region with the consumer. Besides, we are at the same time able to communicate the unique characteristics of our products to the consumers.