With the introduction of the new "Amélie" fantasy brand we aim at clearly distinguishing between apples of the highest quality and less perfect apples. The “Val Venosta” brand with the ladybird is the only brand that ensures high quality, optimal colour and guaranteed origin.

The "Amélie" brand will be used for all other apples that are equally characterized by their taste, flavour and naturalness.

"Amélie" is a fantasy brand which doesn’t refer to the origin of the apples: with the introduction of this new brand we aim at stressing and enhancing the link with the territory of origin of high-quality products, while at the same time offering an attractive and inviting brand for all other apples.