In Val Venosta, technology is never left to itself, as the use of machines is always complemented by the farmers’ unsubstitutable support. As far as harvest is concerned, the farmer’s trained eye is guided by experience, just as 100 years ago.

The great commitment of our farmers and experts resulted in the development of a progressive and forward-looking model of fruit-growing. Thanks to area-wide irrigation plants, a sophisticated frost protection system, new cultivation methods and others, our fruits and vegetables grow naturally and get optimal inner values. We can therefore offer the consumer apples of a unique and incomparable taste.