We are an association of producers in a climatically advantaged apple cultivation area. Little precipitation, a great number of sunny days, fresh air and a significant difference in temperature between day and night result in a very high product quality. The fact that we only grow varieties that are ideal for the different soil conditions guarantees fruits of extraordinary quality. It is the special microclimate of our area which allows the cultivation of apples, strawberries and vegetables of the highest quality. We therefore stand for a healthy product which was naturally produced in intact surroundings. Technology and progress play an important role and are combined with human knowledge and manpower. One of the best examples for this is the careful harvesting by hand. Thanks to our great commitment and the collaboration of experts we were able to develop a progressive and foresighted model of fruit-growing which will also be guaranteed in future.

Fruit-growing in Val Venosta is based on the following principles:

•          Principle of customer satisfaction

•          Principle of work safety

•          Principle of hygiene – food safety 

•          Principle of environment

•          Principle of quality

•          Principle of social issues

•          Principle of technology and progress

•          Principle of guarantee of origin

•          Principle of legal parameters

These principles are the basis for fruit-growing in Val Venosta. They are checked and, if necessary, adjusted annually. Please click here for a detailed description of the single principles: