VI.P’s new business site
Val Venosta Apples renew their website’s B2B area
Val Venosta Apples restructure the business area of their www.vip.coop website to satisfy the needs of the B2B target group.
Access point for business
After completely restructuring their website dedicated to consumers Val Venosta Apples have also renewed the area dedicated to B2B to become a convenient and immediate access point for the attentive and demanding user who would like to be guided by emotions and stay in close contact with the cooperative.
The new business area of www.vip.coop is rich in pictures and videos that support information and make the site practical and essential, especially for insiders. The language is technical and clear, the information is compact and immediately accessible to make the site simple and intuitive. On the start page, you can find the three main menu items “VI.P & Cooperatives”, “Products & Packaging” as well as “Quality & Certifications” with submenus.
Satisfying the needs of the target group
But the great innovation for the world of trade is the magazine: This part is reserved to a constantly updated archive with attractive articles and official news for a direct link to all news of Val Venosta Apples. Every month, the magazine is enriched with articles about current issues and seasonal contents.
“The major challenge,” explains Benjamin Laimer, marketing coordinator of Val Venosta Apples, “was to satisfy the different needs of both the B2B and B2C target groups. The architecture as well as the visual and verbal language facilitate navigation and search for information. The uniform aesthetic appearance meets VI.P’s requirements and is emotionally appealing at the same time.”
The structure and texts are search engine optimized to facilitate indexing. The topics covered are essential and pertinent and aim at making the website clear, user-friendly and regularly updated with new content.