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A successful end to the yello® season

18/06/2021

Very positive results were recorded for both the Italian and Northern European markets: since its debut in 2016, yello® has enjoyed growing popularity among consumers, who appreciate its distinctive characteristics.

The quantity provided for this year’s sales campaign, which started in mid-November 2020, was around 1,500 tonnes. This number, which is growing year on year, enables the VIP and VOG Consortium to plan a wider sales calendar with its customers.

yello® production will further increase in the coming years with the launch of new plants that enable the company to adequately respond to market demand.
 

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