A successful end to the yello® season
Very positive results were recorded for both the Italian and Northern European markets: since its debut in 2016, yello® has enjoyed growing popularity among consumers, who appreciate its distinctive characteristics.
The quantity provided for this year’s sales campaign, which started in mid-November 2020, was around 1,500 tonnes. This number, which is growing year on year, enables the VIP and VOG Consortium to plan a wider sales calendar with its customers.
yello® production will further increase in the coming years with the launch of new plants that enable the company to adequately respond to market demand.