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A successful end to the yello® season
18/06/2021
Very positive results were recorded for both the Italian and Northern European markets: since its debut in 2016, yello® has enjoyed growing popularity among consumers, who appreciate its distinctive characteristics.
The quantity provided for this year’s sales campaign, which started in mid-November 2020, was around 1,500 tonnes. This number, which is growing year on year, enables the VIP and VOG Consortium to plan a wider sales calendar with its customers.
yello® production will further increase in the coming years with the launch of new plants that enable the company to adequately respond to market demand.
Very positive results were recorded for both the Italian and Northern European markets: since its debut in 2016, yello® has enjoyed growing popularity among consumers, who appreciate its distinctive characteristics.
The quantity provided for this year’s sales campaign, which started in mid-November 2020, was around 1,500 tonnes. This number, which is growing year on year, enables the VIP and VOG Consortium to plan a wider sales calendar with its customers.
yello® production will further increase in the coming years with the launch of new plants that enable the company to adequately respond to market demand.
