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Heart, mind, naturalness

First-class fertile soil for apple cultivation

The integrated production
Integrated, or not at all! When it comes to the cultivation of Val Venosta apples, we do not compromise. We follow the directives of integrated cultivation and prefer natural care measures.
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The biological production
For organic cultivation we strictly adhere to the EU directives and additionally take into account the cultivation regulations of the associations Bioland or Demeter. True to the motto: If you're going organic, do it right.
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News from the world of VIP

Welcome to the Apple Paradise

After intense work for the reinterpretation of VIP’s values for the next years we realized that the solution was much more immediate and tangible than we thought because the answer was right before our very eyes: Val Venosta is an ideal apple production area, a real Apple Paradise.  

Juval cooperative

1st September 2019 is the start of a new era for the processing of organic apples in Val Venosta: the new packhouse at the JUVAL cooperative in Castelbello for VI.P’s entire organic production starts operating.