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Heart, mind, naturalness

First-class fertile soil for apple cultivation

The integrated production
Integrated, or not at all! When it comes to the cultivation of Val Venosta apples, we do not compromise. We follow the directives of integrated cultivation and prefer natural care measures.
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The biological production
For organic cultivation we strictly adhere to the EU directives and additionally take into account the cultivation regulations of the associations Bioland or Demeter. True to the motto: If you're going organic, do it right.
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News from the world of VIP

Sustainability is at the core of VIP strategies

At the core of every VIP goal, project, strategy and action stands sustainability. In the Association of Fruit and Vegetable Cooperatives of Val Venosta, not a single decision is made or action undertaken without a thorough assessment of its environmental impact. 

Val Venosta’s irrigation system

Nature rewards the farmers who have elaborated a sophisticated irrigation concept in dry Val Venosta over the years so that thirsty apple trees can get the right amount of water at the right time. 

Successful Overseas VIP Campaign

Dynamic sales since the beginning of the campaign, thanks to new contacts and intensive preparatory work during the summer, with targeted visits to established and potential customers. Joachim Rabensteiner, Sales Manager at VIP, takes stock of the situation with regard to foreign markets.