Heart, mind, naturalness
First-class fertile soil for apple cultivation
The Val Venosta farmers can rightly claim to have a knack for apples. For many decades they have been familiar with careful manual work, natural cultivation methods and the secrets of an intact orchard. It makes no difference whether they are focusing on integrated or organic farming. The focus is always on their high quality standards and their great respect for nature.
The integrated production
Integrated, or not at all! When it comes to the cultivation of Val Venosta apples, we do not compromise. We follow the directives of integrated cultivation and prefer natural care measures.
For organic cultivation we strictly adhere to the EU directives and additionally take into account the cultivation regulations of the associations Bioland or Demeter. True to the motto: If you're going organic, do it right.
Apples like it to be dry and not too hot. That applies not only to storing them, but also to growing them. But this is not enough to be among the best. For that, you need the ideal situation, plenty of sunshine and keen farmers, who give their all every day. Exactly as in Val Venosta – and the result is apples, which are first-class in flavour and quality!
After intense work for the reinterpretation of VIP’s values for the next years we realized that the solution was much more immediate and tangible than we thought because the answer was right before our very eyes: Val Venosta is an ideal apple production area, a real Apple Paradise.
1st September 2019 is the start of a new era for the processing of organic apples in Val Venosta: the new packhouse at the JUVAL cooperative in Castelbello for VI.P’s entire organic production starts operating.
BioFach is a very important trade fair for us, as it takes place in a crucial moment of the campaign when we have the chance to present ourselves to our clients with a few advantages over our competitors due to some favorable factors.
Apple Valley Val Venosta
Not only the dry and extremely mild climate makes the Val Venosta a special growing area. In the west of South Tyrol there are ideal conditions.