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The ABCs of sustainability

VIP helps shape the South Tyrolean apple sector’s sustainable development strategy


The South Tyrolean Apple as a global success model

The first of the three major action areas within our sustainapple strategy addresses the economising, professionalism and innovative capacity of our services. It also leads us to consider the strengths of our structures and assess our previous achievements.


We promote healthy eating

The second major action area of our sustainapple strategy focuses on high-quality food as well as efforts to preserve people’s health and vitality. Providing a high-quality sustainable food supply and boosting health throughout society are a pair of key objectives within the 2030 Agenda of the United Nations – and serve as two of our core goals.


In partnership with nature

The classic conception of sustainability originally stems from agriculture and forestry. We can only use natural resources in a way that ensures they can continue to feed us over the long term. This is known in economics as ‘living off the interest’, meaning that your funds are not continually being drained.

Do you want to know more about the sustainability strategy?

More information on "The ABCs of sustainability” and the measures is available at: