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News from the world of VIP
The new yellow-skinned specialty in the apple segment has returned to the market to satisfy the most demanding consumers. Since the end of October, the yello® apple, produced exclusively in Europe by the VIP and VOG Consortia, has been available again with its abundance of tropical aromas, juiciness and strong, attractive colour.
VIP returns to Fruit Attraction
From today, 8th February 2023, VIP, the Fruit and Vegetable Producers' Association of Val Venosta, will be present at Fruit Logistica, the leading trade fair for the fruit and vegetable sector which focuses on innovations, trends and future challenges. VIP will be located at Stand A-40 in Hall 6.2 and will be ready to welcome both customers and stakeholders of the Consortium, in order to present its latest innovations, such as the next steps towards an increasingly centralised marketing, and to explain how it is reacting to the current market conditions.