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1st class service: small number, big benefit

Marketing fruit and vegetables with VIP, more individual and flawless than anywhere else

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Partner with backbone

First-class service from the Apple Paradise

Diverse packaging solutions, guaranteed delivery, flexible support and long experience as a co-packer. All this and more makes up our service.
 
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Quality does not come by chance. A first-class apple partner not only complies with regulations, but resolutely goes one step further. So are we.
 
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Origin? Home!
Not only the dry and extremely mild climate makes the Val Venosta a special growing area. Everything really is perfect in the west of South Tyrol.
The home of first-class
Origin? Home!
Not only the dry and extremely mild climate makes the Val Venosta a special growing area. Everything really is perfect in the west of South Tyrol.
The home of first-class
1

Where the difference grows

Genuine taste thrives in Val Venosta

Apple specialities
No matter what variety: The altitude, 300 days of sunshine a year, an ideal micro-climate and prudent farmers transform every Val Venosta apple into a firework of flavours.
 
Diversity of varietiesPackaging
Seasonal products
In Val Venosta it’s not only apples that ripen to their best form. Vegetables, berries, apricots and cherries also thrive extremely well.
 
Seasonal productsPackaging
 
Sustainability
Once paradise, always paradise

We know that our apple paradise will not maintain itself. That is why we do not work against but with nature, voluntarily refrain from herbicides and are European champions in organic farming.
 
For our future

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News from the world of VIP

Ambrosia™: A brilliant start and sustained demand

Absent from the shelves since last April, the end of the previous season, Ambrosia™ apples have been back on the European market for a couple of weeks with the processing of Rivoira Group's Piedmontese apples, to which are added in these days those harvested in Val Venosta. 

VIP – the right partner to master the challenges of the future

We finally have a generally positive season after the difficult one last year. 2020 is the beginning of a new era for VIP: From this season, we’ll manage our apples with the help of a “centralized processing process”. This constitutes a significant progress in the cooperative context and gives us a competitive advantage to offer the best possible service for our clients. 
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