"We have always prepared ourselves for a constantly evolving market. Today the overall situation is very uncertain, not to say hostile, due to serious international tensions, severe disruptions in the logistics sector, cost explosion and market volatility. But we are confident that we will get through this difficult time and emerge stronger. Every company has to find its own solid place in this new and difficult context, and we are ready”.
The marketing of apples in the 2021-22 season is facing a number of developments that reduce accessible market opportunities and negatively impact the profitability of production. Ever since Prognosfruit's forecast in August 2021 and then with the autumn harvest, it was clear that this season would see significant volumes available in Europe, with greater market tension than in the last two years.