1st class service: small number, big benefit

Marketing fruit and vegetables with VIP, more individual and flawless than anywhere else

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Partner with backbone

First-class service from the Apple Paradise

Diverse packaging solutions, guaranteed delivery, flexible support and long experience as a co-packer. All this and more makes up our service.

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Quality does not come by chance. A first-class apple partner not only complies with regulations, but resolutely goes one step further. So are we.

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Origin? Home!

Not only the dry and extremely mild climate makes the Val Venosta a special growing area. Everything really is perfect in the west of South Tyrol.

The home of first-class

Origin? Home!

Not only the dry and extremely mild climate makes the Val Venosta a special growing area. Everything really is perfect in the west of South Tyrol.

The home of first-class

Where the difference grows

Genuine taste thrives in Val Venosta

Apple specialities

No matter what variety: The altitude, 300 days of sunshine a year, an ideal micro-climate and prudent farmers transform every Val Venosta apple into a firework of flavours.

Diversity of varieties Packaging

Seasonal products

In Val Venosta it’s not only apples that ripen to their best form. Vegetables, berries, apricots and cherries also thrive extremely well.

Seasonal products Packaging

Sustainability

Once paradise, always paradise

We know that our apple paradise will not maintain itself. That is why we do not work against but with nature, voluntarily refrain from herbicides and are European champions in organic farming.

For our future

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News from the world of VIP

yello®

The new yellow-skinned specialty in the apple segment has returned to the market to satisfy the most demanding consumers. Since the end of October, the yello® apple, produced exclusively in Europe by the VIP and VOG Consortia, has been available again with its abundance of tropical aromas, juiciness and strong, attractive colour.

VIP returns to Fruit Attraction

"Evolution, not revolution," declares VIP with conviction. The renewal and evolution of the business organization and its approach to the market have been one of the main focuses of this season's work, to move forward for the next campaign and future developments with renewed capacity.

VIP reorganization

From today, 8th February 2023, VIP, the Fruit and Vegetable Producers' Association of Val Venosta, will be present at Fruit Logistica, the leading trade fair for the fruit and vegetable sector which focuses on innovations, trends and future challenges. VIP will be located at Stand A-40 in Hall 6.2 and will be ready to welcome both customers and stakeholders of the Consortium, in order to present its latest innovations, such as the next steps towards an increasingly centralised marketing, and to explain how it is reacting to the current market conditions.