1st class service: small number, big benefit

Marketing fruit and vegetables with VIP, more individual and flawless than anywhere else

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Partner with backbone

First-class service from the Apple Paradise

Diverse packaging solutions, guaranteed delivery, flexible support and long experience as a co-packer. All this and more makes up our service.

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Quality does not come by chance. A first-class apple partner not only complies with regulations, but resolutely goes one step further. So are we.

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Origin? Home!

Not only the dry and extremely mild climate makes the Val Venosta a special growing area. Everything really is perfect in the west of South Tyrol.

The home of first-class

Origin? Home!

Not only the dry and extremely mild climate makes the Val Venosta a special growing area. Everything really is perfect in the west of South Tyrol.

The home of first-class

Where the difference grows

Genuine taste thrives in Val Venosta

Apple specialities

No matter what variety: The altitude, 300 days of sunshine a year, an ideal micro-climate and prudent farmers transform every Val Venosta apple into a firework of flavours.

Diversity of varieties Packaging

Seasonal products

In Val Venosta it’s not only apples that ripen to their best form. Vegetables, berries, apricots and cherries also thrive extremely well.

Seasonal products Packaging

Sustainability

Once paradise, always paradise

We know that our apple paradise will not maintain itself. That is why we do not work against but with nature, voluntarily refrain from herbicides and are European champions in organic farming.

For our future

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News from the world of VIP

Pinzger: “It is at times like these that the solidity of an organisation emerges”

"We have always prepared ourselves for a constantly evolving market. Today the overall situation is very uncertain, not to say hostile, due to serious international tensions, severe disruptions in the logistics sector, cost explosion and market volatility. But we are confident that we will get through this difficult time and emerge stronger. Every company has to find its own solid place in this new and difficult context, and we are ready”.

Zanesco and Eberhöfer: "Apple marketing in the 2021-22 season"

The marketing of apples in the 2021-22 season is facing a number of developments that reduce accessible market opportunities and negatively impact the profitability of production. Ever since Prognosfruit's forecast in August 2021 and then with the autumn harvest, it was clear that this season would see significant volumes available in Europe, with greater market tension than in the last two years.

Laimer: "The innovative training app VIP Academy"

With the innovative and newly developed training app "VIP Academy", VIP, the association of Val Venosta producers for fruit and vegetables, communicates important knowledge about apples and the Val Venosta growing region to the specialist staff in fruit shops.