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Association of Val Venosta producers of fruit and vegetables

7 Cooperatives
are members of the Val Venosta Fruit and Vegetable Producers Association.
850 employees
take care of the member farmers, customers and different areas.
1,600 producers
allow good things to flourish, of which 1,320 are IP-compliant and 280 are organic.
5,500 ha of land
are cultivated by farmers, about 30% of the area without herbicides.
320,000 t apples
are harvested on average per year. All individually and by hand.

Our network

A network is solid when it holds together, and this can be said of our 1,600 members. The farmers from a total of seven cooperatives are a welded unit. VIP provides comprehensive support in the areas of sales, administration, marketing, quality, controlling and IT. After all, every network needs a "central office" in order to function efficiently and smoothly.

Our Mission

Everyone should benefit from VIP: our members, whom we support in every way. The end consumers who can rely on our products. And also nature, whom we have always treated carefully and consciously. As a sustainable fruit growing region in Europe, we want to offer the best quality and healthiest apples and be considered the most competent service partner in the market vis-à-vis the trade. These points are consolidated in our company policy.

Our promise

"First-Class Service from the Apple Paradise" is not just a slogan, but our promise. Nowhere else are customer requirements in the marketing of fruit and vegetables fulfilled so individually and with first-class style. We owe this also to our committed employees: When it comes right down to it, they like to give 101%.

The VIP management

How we solve tasks and achieve goals

All our efforts are devoted to one purpose: We want to represent and promote the interests of the affiliated cooperatives and their members. For this to succeed, well thought-out organisation and honest commitment are required.
Martin Pinzger
Martin Pinzger
Thomas Oberhofer
Thomas Oberhofer