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Only eco is logical

A cultivation in the sense of nature? For us it goes without saying.

Most of us are familiar with the ecosystem. But for Val Venosta farmers it's much more than that. They are aware that they are an important part of this fragile network and that they themselves benefit most from protecting it. This is why they see their orchards first and foremost as habitats and not as lifeless production sites. They create retreats for beneficial organisms, promote diversity and handle resources such as our precious water with care.

Ecosystem apple orchard

And so the circle is complete

Ecosystem apple orchard

Every apple orchard in Val Venosta is an ecosystem in itself and functions small-scale as well as large-scale. The secret lies in the balance. If there are enough beneficial insects, and parasites do not get out of hand, if biodiversity is promoted and habitats are protected, then cultivation in harmony with nature is possible. In Val Venosta, farmers know not only how to take but also to give, and so the circle in the ecosystem is complete.

Our contribution to balance

How can the ecosystem not only be protected but also sustainably supported? The Val Venosta farmers have learned it over the years: They build dry stone walls, insect hotels and small animal igloos, offer nesting opportunities in hedges and trees, create flower strips and thus provide sufficient retreat and habitats for animals and plants. The thanks: lively goings-on in the orchards and enough farm animals to keep pests away in a completely natural way.

No rain in sight

Where the water in Val Venosta comes from

No rain in sight

At first glance, Val Venosta in the west of South Tyrol is anything but "apple-friendly". High mountain massifs keep rain clouds away and make Val Venosta the driest valley in the Alps with only 500 ml of precipitation per m2 per year. In addition, the Val Venosta wind often blows, which sweeps even the last bit of moisture out of the valley.
Despite the adverse conditions, the farmers of Val Venosta have found a way to let nature sprout in their orchards. They use the melt water from the surrounding mountains, which is stored in the Adige River, in the so-called "Waalen" (irrigation channels), in tunnels, reservoirs and deep wells.

Irrigation is also sustainable

Melt water is valuable, especially as around 1,700 farmers in Val Venosta depend on it. This is why it is handled with particular care. Not only a well thought-out irrigation system helps here, but also a particularly resource-saving method: With drip irrigation, only the root area is irrigated via a pipe close to the trunk, and this is done drop by drop. This results in water savings of up to 50%. Soon only drip irrigation will be used in Val Venosta.

And it continues like this

Sustainability in everyday work

Once the apples have been harvested, their path continues sustainably. They are packaged in the most environmentally friendly way possible and processed using green energy. Everyday life in the VIP offices is also completely dedicated to sustainability.

How we work