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VIP – the right partner to master the challenges of the future
Pinzger: Our strengths? A strong team, state-of-the-art infrastructure and quality
Martin Pinzger, CEO of VIP
03/02/2020
“We finally have a generally positive season after the difficult one last year,” affirms Martin Pinzger, director of VIP. “2020 is the beginning of a new era for VIP: From this season, we’ll manage our apples with the help of a “centralized processing process”. This constitutes a significant progress in the cooperative context and gives us a competitive advantage to offer the best possible service for our clients.”
In 2007, we centralized sales and 13 years later VIP is able to manage Val Venosta’s whole apple production with efficiency, flexibility and highest specialization thanks to its 6 special processing facilities including one for organic apples only.
“This is an important achievement that we reached with years of commitment and sacrifices and thanks to continuous investment in state-of-the-art plants,” continues Pinzger. “This future-oriented process allows VIP to be an efficient and reliable business partner, a real first class apple partner, which is also expressed by our new logo.”
“Moreover, we have expanded our experienced and motivated sales team,” specifies Pinzger. “So we can support our clients with the necessary planning and proximity and offer an even more professional service.”
“We finally have a generally positive season after the difficult one last year,” affirms Martin Pinzger, director of VIP. “2020 is the beginning of a new era for VIP: From this season, we’ll manage our apples with the help of a “centralized processing process”. This constitutes a significant progress in the cooperative context and gives us a competitive advantage to offer the best possible service for our clients.”
In 2007, we centralized sales and 13 years later VIP is able to manage Val Venosta’s whole apple production with efficiency, flexibility and highest specialization thanks to its 6 special processing facilities including one for organic apples only.
“This is an important achievement that we reached with years of commitment and sacrifices and thanks to continuous investment in state-of-the-art plants,” continues Pinzger. “This future-oriented process allows VIP to be an efficient and reliable business partner, a real first class apple partner, which is also expressed by our new logo.”
“Moreover, we have expanded our experienced and motivated sales team,” specifies Pinzger. “So we can support our clients with the necessary planning and proximity and offer an even more professional service.”
30 years after the birth of our producer organization we proudly present ourselves with “our new VIP First class apple partner logo” that stands for highest quality, sustainability and excellent service. In Val Venosta, we can count on the high professionalism of our producers working in harmony with nature combined with the most modern facilities to guarantee an extraordinary product quality.
Our product assortment consists of an excellent varietal mix with both traditional varieties such as our Golden apple from the mountains, our main variety, and new club varieties such as envy™, Kanzi® and Ambrosia™.
“We have all it takes to master the challenges of the future with serenity and competence,” concludes Pinzger. “Our unique and distinctive strategic values built over time make VIP a reliable and indispensable partner, a real first class partner”.
Our product assortment consists of an excellent varietal mix with both traditional varieties such as our Golden apple from the mountains, our main variety, and new club varieties such as envy™, Kanzi® and Ambrosia™.
“We have all it takes to master the challenges of the future with serenity and competence,” concludes Pinzger. “Our unique and distinctive strategic values built over time make VIP a reliable and indispensable partner, a real first class partner”.
