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VIP – Zanesco from Fruit Logistica 2020
Dynamic season, regular sales and particular focus on small fruit sizes
05/02/2020
“We can look back to a first phase of the season that, unlike the previous one, was very dynamic,” explains Zanesco. “This is mainly due to a more balanced European harvest that is far below the record harvest in 2018. Our sales proceed regularly or even slightly better than planned for all varieties and the price level is definitely more balanced than last year.”
As far as the single varieties are concerned, Gala will be available until the end of March, Red Delicious until June and Golden Delicious until September, just as usual. Let’s now talk about our club varieties: envy™ will be available until March, Ambrosia™ until April and Kanzi® until the beginning of summer, whereas the sales season for yello® will end during the next weeks.
“We can look back to a first phase of the season that, unlike the previous one, was very dynamic,” explains Zanesco. “This is mainly due to a more balanced European harvest that is far below the record harvest in 2018. Our sales proceed regularly or even slightly better than planned for all varieties and the price level is definitely more balanced than last year.”
As far as the single varieties are concerned, Gala will be available until the end of March, Red Delicious until June and Golden Delicious until September, just as usual. Let’s now talk about our club varieties: envy™ will be available until March, Ambrosia™ until April and Kanzi® until the beginning of summer, whereas the sales season for yello® will end during the next weeks.
“We currently have a dynamic market. Due to the generally positive situation we expect to be able to raise our prices during the next days. We nevertheless have to face some challenges, especially concerning smaller fruit sizes where we have to be more aggressive to follow our destocking plan,” specifies Zanesco.
“As far as the markets are concerned, we have had a receptive Italian market so far despite some difficulties with small fruit sizes. The same is true for Spain. I see interesting developments on the other main export markets despite very strong competition on non-European markets. This is why it is even more important to perfectly serve our clients and to offer them promotional programs and measures. We had a slack period between Christmas and the end of January on non-European markets, which, we hope, is over now.
Generally speaking,” concludes Zanesco, ”the prospects for the second part of the season are positive, even though the greatest challenge will be to find a regular sales rhythm for apples of smaller fruit sizes that we are trying to make more attractive to our clients.”
“As far as the markets are concerned, we have had a receptive Italian market so far despite some difficulties with small fruit sizes. The same is true for Spain. I see interesting developments on the other main export markets despite very strong competition on non-European markets. This is why it is even more important to perfectly serve our clients and to offer them promotional programs and measures. We had a slack period between Christmas and the end of January on non-European markets, which, we hope, is over now.
Generally speaking,” concludes Zanesco, ”the prospects for the second part of the season are positive, even though the greatest challenge will be to find a regular sales rhythm for apples of smaller fruit sizes that we are trying to make more attractive to our clients.”
