Behind the scenes… there is the Paradise!
Discover how Val Venosta has become a miniature world of realty and magic
The Apple Paradise is a homage to the naturalness and magic of Val Venosta: a unique place where only good and healthy apples of the highest quality grow.
We told all the secrets of Europe’s most sustainable apple production area for the first time. To do that, we literally looked behind the scenes and created a miniature world where the apple is the absolute protagonist, a real fruit in a fantastic world. So the colors of Val Venosta, its inhabitants, the apple producers and apples all become protagonists of a good and natural magic.
A magic that we created with a new and innovative type of presentation: photorealism. In the visual, the real apple meets different miniature elements inserted in a diorama realized ad hoc: a mini world made of apples, apple orchards and apple producers to replicate the beauty of Val Venosta’s landscape.
What was decisive was the participation of first class professionals such as the multi-awarded miniature artist Clemens Wirth who was responsible for the technical realization of places and people to transform Val Venosta into a unique, real Apple Paradise.