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Val Venosta: The Apple Paradise

The perfect mix makes the best apples

What makes a growing region a real Apple Paradise? Here in Val Venosta, the alpine-Mediterranean climate, the high altitude and plenty of sunshine ensure paradisiacal growing conditions. But that alone is not enough. Our farmers take care of the apples every day with a lot of experience, heart and hand. No wonder our Val Venosta apples are first-class in taste and quality!
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The location
A fertile place
 
The location
The Venosta Valley seems to be predestined for the apples farming. Its location could not be better after all.

In the production areas, which are at a height between 500 and 1,000 m, Val Venosta apples feel particularly good. In this environment, their needs are met optimally.
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Microclimate
A lot of sun, little rain, sometimes warm and then very cold again, that's how Val Venosta apples like it. No wonder they are so sweet and have such a strong colour.
More than 300 sunny days a year
Less than 500 ml of precipitation
High temperature fluctuations
More than 300 sunny days a year
Less than 500 ml of precipitation
High temperature fluctuations
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Temperature fluctuations
Strong temperature fluctuations between day and night
 
Temperature fluctuations
When it's hot during the day and cool during the night, that's good for our apples. Pests have no chance and apples can mature very comfortably.
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Frost irrigation
Ice protects against freezing
 
Frost irrigation
Ice protects against freezing
What may sound contradictory makes sense in apple farming. When the temperature drops below zero in the spring, our farmers activate frozen irrigation. The flowers are wrapped in ice and are saved from freezing.
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Tradition & small sizing
Many years of experience, many passionate farmers
 
Tradition & small sizing
The apple farming in the Venosta Valley has a long tradition. Already in 1950, people recognized that here the round fruits grew best in this sunny region. Since then, our farmers spared no effort and developed a model of fruit growing between the strong roots of tradition and the fresh progress of modernity.

And, nevertheless, they have remained really down to earth: in the Venosta Valley, farmers still know each one of their trees. The field sizes are manageable: On average, each one manages 3 hectares. So big is the love for detail in our approximately 1,700 farming families, that all the best grows only with genuine dedication.
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The Venosta Valley wind
From the Pass of Resia, a cool breeze blows through the Venosta Valley. The wind of the Venosta Valley generates dryness, which really makes apple natural farming much easier.
 
The Venosta Valley wind

Cultivated with heart and mind

First class apples need real care

Our farmers put a lot of love and manual labour in the farming of Val Venostas apples. It does not matter if it is the integrated or biological method. The favourite fruit of South Tyrol and our environment are always the most important and, therefore, are also appreciated and cherished.

Ecosystem: hedges, stones and animals

What do hedges, piles of stones and small animals have in common? They are all part of Val Venosta’s ecosystem. But how does it work? Read here to find out! 

Breeding the variety of the future

In South Tyrol, the pomology work group of the Laimburg Research Center in Ora examines and breeds new apple varieties. 50,000 seedlings are under constant observation.