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Production zone
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Val Venosta: The Apple Paradise

Val Venosta offers favourable conditions for apple growing.

What makes a growing region a real Apple Paradise? In Val Venosta, the Alpine-Mediterranean climate, the altitude and the many hours of sunshine create favourable conditions for apple growing. But that alone is not enough. Our farmers take care of the apples every day with a lot of experience, heart and hand. These conditions favour the cultivation of different apple varieties, each with a distinctive taste.
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The location
The location
A fertile place
 
The location
The Venosta Valley seems to be predestined for the apples farming.

The orchards in Val Venosta are located at altitudes between 500 and 1,000 metres, where apples find particularly favourable growing conditions.
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Microclimate
Microclimate
A lot of sun, little rain, sometimes warm and then very cold again, that's how Val Venosta apples like it. No wonder they are so sweet and have such a strong colour.
Microclimate
More than 300 sunny days a year
Microclimate
Less than 500 ml of precipitation
Microclimate
High temperature fluctuations
Microclimate
More than 300 sunny days a year
Microclimate
Less than 500 ml of precipitation
Microclimate
High temperature fluctuations
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Temperature fluctuations
Temperature fluctuations
Strong temperature fluctuations between day and night
 
Temperature fluctuations
When it's hot during the day and cool during the night, that's good for our apples. Pests have no chance and apples can mature very comfortably.
Temperature fluctuations
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Temperature fluctuations
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Frost irrigation
Frost irrigation
Ice protects against freezing
 
Frost irrigation
Ice protects against freezing
What may sound contradictory makes sense in apple farming. When the temperature drops below zero in the spring, our farmers activate frozen irrigation. The flowers are wrapped in ice and are saved from freezing.
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Tradition & small sizing
Tradition & small sizing
Many years of experience, many passionate farmers
 
Tradition & small sizing
The apple farming in the Venosta Valley has a long tradition. Already in 1950, people recognized that here the round fruits grew best in this sunny region. Since then, our farmers spared no effort and developed a model of fruit growing between the strong roots of tradition and the fresh progress of modernity.

And, nevertheless, they have remained really down to earth: in the Venosta Valley, farmers still know each one of their trees. The field sizes are manageable: On average, each one manages 3 hectares. So big is the love for detail in our approximately 1,700 farming families, that all the best grows only with genuine dedication.
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The Venosta Valley wind
The Venosta Valley wind
From the Pass of Resia, a cool breeze blows through the Venosta Valley. The Val Venosta wind helps keep conditions dry and supports favourable conditions for apple growing.
 
The Venosta Valley wind

Cultivated with heart and mind

First class apples need real care

Our Val Venosta farmers put a great deal of experience, care and hands-on work into growing apples. Depending on the farm and cultivation method, the apples are produced in accordance with the respective guidelines for integrated or organic production. From tending the orchards through to harvest, our farmers care for the fruit with great dedication.
Ecosystem: hedges, stones and animals

Ecosystem: hedges, stones and animals

What do hedges, piles of stones and small animals have in common? They are all part of Val Venosta’s ecosystem. But how does it work? Read here to find out! 
Breeding the variety of the future

Breeding the variety of the future

In South Tyrol, the pomology work group of the Laimburg Research Center in Ora examines and breeds new apple varieties. 50,000 seedlings are under constant observation. 
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