Kanzi® ends a season full of initiatives and successes
Sales performance has been very lively and dynamic from the outset
The 2019-2020 campaign of Kanzi®, the Club apple produced in Italy by the VIP and VOG consortia, ended at the end of May. Once again this year consumer appreciation has confirmed the strengths of this apple.
A bright red colour, crunchiness and juiciness, as well as a great balance between sweetness and acidity. These are the main qualities which, year after year, reinforce consumers’ appreciation of the Kanzi® apple, produced by the VIP and VOG Consortia, whose sales season has just ended.
The 16,000 tonnes produced for the 2019/2020 campaign made it possible to sustain demand, which has been dynamic since the start of the campaign in October. Kanzi® apple brand visibility and awareness were also strengthened by the sponsorship of DeeJay Ten, by a competition organized by the GKE Variety Growers’ Club and by tasting activities organized in retail chains in Italy and Spain.
The variety particularly appeals to younger generations and is popular in many countries such as Germany, Benelux, the United Kingdom and even Saudia Arabia and Israel.