The integrated production
The perfect mix makes the best apples.
Our Val Venosta apples are all about sustainability. 90% are grown according to the guidelines of integrated production. This means: optimal location, reduced use of pesticides, gentle care of the orchards and natural pest control.
This is how it makes sense
Harvest and care, monitor and improve
Quality Control South Tyrol carefully controls that the guidelines are met.
Research and development
Apple production is continuously developed and improved.
Natural care measures are preferred.
Nature sets the tone
And we play along!
Apples like it to be dry and not too hot. That applies not only to storing them, but also to growing them. But this is not enough to be among the best. For that, you need the ideal situation, plenty of sunshine and keen farmers, who give their all every day. Exactly as in Val Venosta – and the result is apples, which are first-class in flavour and quality!
If possible, then nature
The greatest helper in integrated cultivation is nature itself. Instead of relying solely on artificial pesticides, farmers encourage farm animals and insects to keep pests away naturally. Most species feed mainly on aphids and eat tens of thousands of the parasites in their approximately one year life. It is therefore no coincidence that two ladybirds represent the Val Venosta brand.
Less is more
In integrated cultivation, pesticides are reduced to a minimum. As little as possible is the motto in Val Venosta. Farmers use plant protection products only when necessary and otherwise significant damage to trees and fruit would be expected. Economical use of pesticides is in the farmers' own interest, as their use is associated with considerable costs and time.
Our environment knows how to protect itself and so the Val Venosta farmers simply follow the rules of the ecosystem: With targeted measures, they ensure that the habitats of beneficial insects are preserved and that there are enough natural enemies for the pests. For this purpose they build stone igloos and insect hotels, plant flower strips and create retreats in dry stone walls and woodland.
Directives for integrated fruit cultivation
The directives for integrated fruit cultivation are drawn up annually by AGRIOS on the basis of the national guidelines and taking into account the latest findings from research and practice.
New in range: Apples from herbicide-free production
We at VIP recently brought a very special line onto the market. Our apples from herbicide-free production live up 100% to the requirements of the three pillars of quality, sustainability and service. With herbicide-free production, we want to promote bio-diversity as well as protect our water and soil for future generations. In 2019, almost a third of our cultivation area was herbicide-free; we intend to convert our entire production in the near future. After all, we are European champions in sustainable and natural cultivation, and want only the best for people and the environment.
This is how natural tastes
You can taste that Val Venosta apples grow very close to nature. Our apple specialities carry the sun and Val Venosta mountain air within them – and of course the high quality we strive for in every production step.