Welcome to the Apple Paradise
New communication campaign for Val Venosta Apples
Passion and professionalism of Val Venosta’s apple producers, the ideal microclimate of a valley at the heart of the Alps that is predestined for apple cultivation and a sustainable and natural production are the pillars of Val Venosta Apples’ new positioning.
“After intense work for the reinterpretation of VIP’s values for the next years,” explains Benjamin Laimer, marketing coordinator of VIP, “we realized that the solution was much more immediate and tangible than we thought because the answer was right before our very eyes: Val Venosta is an ideal apple production area, a real APPLE PARADISE”.
“After having identified the basis for the new positioning of Val Venosta Apples the major challenge was the development of a new key visual,” continues Laimer. “The result is extraordinarily innovative and unique in the apple sector: In addition to great panoramic pictures of Val Venosta we created a miniature apple world to show our producers’ work in the orchards.”
An idyllic mini world that projects us into the Apple Paradise where the hard work of our apple producers is in perfect harmony with the generosity of nature: The protagonist is the apple that grows perfectly well in this predestined apple production area thanks to ideal conditions and great attention.
Our communication campaign with a pleasant and ironic tone is original, emotional and informative at the same time and distinguishes itself by a multifaceted creativity including all important themes of the new positioning.
“A great advantage of this creativity is,” concludes Laimer, “that it allows us to create numerous focus contents able to convey our values on all digital platforms and in social media, which constitute strategic channels for Val Venosta Apples. A digital campaign and different offline activities will further support the new positioning for the largest possible number of touchpoints.”