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Val Venosta Südtirol

Guaranteed origin

The Val Venosta brand is represented through the presence of two ladybirds to reassure our clients of even stronger, more genuine and increasingly guaranteed naturalness and quality.

The red ladybird represents naturalness.

The red ladybird is a symbol for Val Venosta's natural quality, being a key player in the integrated pest management. This cultivation method takes advantage of the natural rivals of parasites to guarantee a product that is natural and healthy.

The yellow ladybird represents quality.

That is, the care for 1,720 small family agriculture businesses, day after day. A feature of the mountains certified by the PGI mark that embraces each process: harvest, processing and service that is reflected in the goodness of the product.

Whispers of apples and other fruity stories

Really exciting, interesting and curious things to look at


Crunchy, bright red and resistant to scab. Find here everything you need to know about the new apple variety. 

The colorful variety of our ecosystem

There are many measures applied by our producers to maintain biodiversity. Our apple orchards are built in a way that they best protect the ecological balance. 

Le Coccinelle

Two red and two yellow apples in the same pack, Golden Delicious is combined with different red apples. The special bicolored foodtainer "Le Coccinelle" satisfies every taste.