The Val Venosta Apple Paradise in Malta
With Val Venosta Apples through the historic streets of Valletta
All aboard! A new day begins and the inhabitants of this small Mediterranean paradise leave their houses to go to work or to the city center. The first tourists slowly appear, but there aren’t many in this season. Some are waiting at the bus stop, others are getting on or off the bus or sitting comfortably inside the bus.
Can you imagine the amazement and astonishment of these persons when they first saw the new magic look of Malta’s public buses? Because buses in Valletta are now decorated with pictures of a fairytale world made of mountains, orchards and Val Venosta Apples coming alive and hot-air balloons flying above South Tyrolean apple orchards and lakes where both local inhabitants and tourists sunbathe and go swimming. The charm of the Val Venosta Apple Paradise surprises and fascinates both the Maltese and tourists. Until March, these six buses decorated with six different scenes of Val Venosta Apples’ new communication campaign drive through the streets of the island’s bustling capital, up and down the narrow streets, taking the charm of Val Venosta’s mountains to the seaside.
A ride on these buses is a full immersion into Val Venosta’s nature: the fresh mountain breeze that gently caresses their faces, crystal-clear water and Val Venosta’s apple producers working in the apple orchards with passion and dedication. This charm then continues in the pretty streets of this city by the sea where the tourists still surrounded by the “mountain air” are magically taken to the old town with historic buildings, museums, baroque churches and shopping streets such as Republic Street. From the mountains to the seaside, and vice versa. Another bus with new pictures passes by and the bus travelers are again catapulted into the orchards to taste an apple under a tree. And if these buses then turn into a charming street uphill, the bus ride becomes even more thrilling. Memories of mountains and valleys are awakened, a journey to Val Venosta where the travelers are infatuated by the taste of these extraordinary apples. Because a Val Venosta Apple is not just any apple but THE apple par excellence. The same apple that makes these buses even more magical as they are decorated with best taste and wellbeing.
If you happen to be in Malta in these weeks, keep your eyes open and you will perhaps magically become part of Val Venosta’s fairytale. And if you can’t believe, just rub your eyes because the Val Venosta Apple Paradise is not a dream but splendid reality!
Have you ever wondered who defends your apples in Val Venosta? Most of you would say the farmers, of course, with meticulous inspection rounds and skillful movements. That’s true but tiny creatures do a large part of the work, too. Get to know them!