Val Venosta apples present #SavingWalls
The colors of Val Venosta Apples and their ladybirds will decorate the walls of several Italian cities!
#SavingWalls is a very sweet novelty born from the collaboration with the street artist Cibo: a sustainable journey and a friend of our planet who wants to give a new life to ugly walls defaced with hate slogans by means of art and color.
The concept is as noble as it is simple: #SavingWalls aims at promoting art as an instrument for enriching the world with beauty and saving it from hate, especially if used to cover walls defaced with violent and racist inscriptions and give them a new life. This
journey’s protagonists will be the colors of Val Venosta Apples and their ladybirds that will become the center of Cibo’s works of art. Love for cleaner cities meets the sustainability of Val Venosta Apples: bright colorful fruit to save our world and walls.
«If the world is the home of art, Val Venosta is the home of apples.»
Val Venosta Apples have always placed great attention to the sustainability of their products, which are fruits of a strong passion. But what do they have in common with the realization of a graffiti? Well, the position that has to be ideal, but also the right light for growth and the commitment of the people for the best possible outcome. The concept of friendship underpins the work of Val Venosta Apples and their sustainable production, while art against hate is the philosophy
that guides Cibo’s work: a perfect combination that allows art to become the world’s best friend, with a sweet aftertaste of fruit. 8 works of art will be realized on defaced walls of different Italian cities thanks to your cooperation. Cibo’s graffiti and the colors of our ladybirds and apples will do the rest to slowly embellish the world with apples. This journey is just beginning and you can follow it on the social networks of Val Venosta Apples and Cibo to stay updated.
The art of Wall Design
Cibo alias Pier Paolo Spinazzè is an Italian street artist who has dedicated himself to an artistic project since 2008 that can make all the difference in our cities. According to his motto “No room for hate” he fights against hate every day by covering walls with the beauty and colors of fruit.
No wonder that it has become a typical variety from Val Venosta. Pinova loves South Tyrol’s west just like its mother variety, Queen Golden Delicious, does. Together, they are the pride of Val Venosta’s apple producers.