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Laimer: "The innovative training app VIP Academy"


Benjamin Laimer
Head of Marketing VIP 

With the innovative and newly developed training app "VIP Academy", VIP, the association of Val Venosta producers for fruit and vegetables, communicates important knowledge about apples and the Val Venosta growing region to the specialist staff in fruit shops.

The "VIP Academy" app is a self-guided online training course for apple sellers in food retail shops. It is divided into five knowledge areas and imparts exciting knowledge on the following topics: variety theory, the path of an apple, the values of the Val Venosta apple paradise, cultivation methods and easy copy. Ten multiple-choice questions on each topic help the app user to test the newly acquired knowledge. With each correct answer, the user receives one point, and with a sufficient number of points, he or she receives a prize.

In the topic area "The perfect apple presentation", the fruit seller is also encouraged to put into practice what he has learned about the product characteristics: An appealing product presentation should be implemented and photographed directly in the shop. For each uploaded photo documenting an appealing product presentation, the user in turn receives up to 10 points. A total of up to five different photos can be submitted. The points collected from questions and photos are then added together and with the help of 3 point levels, the user receives the respective prize.

VIP's new training app trains employees in the fruit departments to become real apple connoisseurs who skilfully communicate the values of Val Venosta apples to apple consumers. "For VIP, this innovative app also makes it possible to train an unlimited number of people and get them excited about our products from Val Venosta," explains Benjamin Laimer. Once again, VIP proves itself as an apple specialist and first-class apple partner for its customers.

VIP promotes the desire for the apples of the "Val Venosta" product brand mainly in the Italian and Spanish markets with targeted campaigns. In both countries, VIP's main focus is to communicate the values of the apple paradise and the excellent product characteristics of Val Venosta apples to customers and consumers. In addition to communicating with trade customers and consumers, it has been equally important for VIP for years to specifically reach the specialised staff in the food retail trade and to inform them about the Val Venosta growing region: "The fruit sellers are in daily contact and exchange with the consumers. They are an important voice for VIP, telling consumers about our values. Therefore, it was important to us to create a tool with which we can inspire the professionals for our products and at the same time convey important information. To achieve this goal, we created our own training app, which we are launching online these days," explains Benjamin Laimer.


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