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30/04/2020
“Essentiality, practicality and immediate answers - this is what the visitors of our website are looking for,“ explains Benjamin Laimer, Head of Marketing of VIP. “Information is easy to find, clear and immediately accessible as a few clicks are enough to get to the desired page.”
The language is compact and immediate to make the website simple and intuitive. On top of the page, you can find the clearly visible navigation bar with four main menu items: “About us”, “Products & Packaging”, “Quality & Service” and “Sustainability”.
The “Service” menu item has been enriched with many new contents. It allows VIP to present different activities that are implemented in collaboration with business partners and are personalized according to their needs. The new “Sustainability” menu item is dedicated to the concept of naturalness that VIP has devoted itself to. There you can learn about environmentally friendly projects, investments and measures that testify an exceptional product quality guaranteed at each stage of the quality cycle. The “Products” menu item, particularly for “Apples”, has been renewed. Every single variety now has a downloadable technical data sheet with the organoleptic characteristics of the apple and is surrounded by a colored circle (red, orange, yellow and green) that corresponds to one of the following four taste categories: sweet, sweet-slightly sour, sweet-sour and sour. Thanks to this simple color coding the choice between the many different varieties is reduced to four taste groups only.
“Essentiality, practicality and immediate answers - this is what the visitors of our website are looking for,“ explains Benjamin Laimer, Head of Marketing of VIP. “Information is easy to find, clear and immediately accessible as a few clicks are enough to get to the desired page.”
The language is compact and immediate to make the website simple and intuitive. On top of the page, you can find the clearly visible navigation bar with four main menu items: “About us”, “Products & Packaging”, “Quality & Service” and “Sustainability”.
The “Service” menu item has been enriched with many new contents. It allows VIP to present different activities that are implemented in collaboration with business partners and are personalized according to their needs. The new “Sustainability” menu item is dedicated to the concept of naturalness that VIP has devoted itself to. There you can learn about environmentally friendly projects, investments and measures that testify an exceptional product quality guaranteed at each stage of the quality cycle. The “Products” menu item, particularly for “Apples”, has been renewed. Every single variety now has a downloadable technical data sheet with the organoleptic characteristics of the apple and is surrounded by a colored circle (red, orange, yellow and green) that corresponds to one of the following four taste categories: sweet, sweet-slightly sour, sweet-sour and sour. Thanks to this simple color coding the choice between the many different varieties is reduced to four taste groups only.
Concrete and immediate information can also be found in the “Packaging” menu item. For each brand, there is a description of the packaging available and the varieties available in this packaging format with details about the materials used, certifications, weight, size and dimensions.
“The main challenge,” says Laimer, “consisted in satisfying our clients’ needs with a first class web service with immediate and concrete answers. Our new websites includes numerous product details but also brings us closer to our clients by supporting them in the points of sales with a comprehensive package of activities and sales support materials.
Business website VIP
“The main challenge,” says Laimer, “consisted in satisfying our clients’ needs with a first class web service with immediate and concrete answers. Our new websites includes numerous product details but also brings us closer to our clients by supporting them in the points of sales with a comprehensive package of activities and sales support materials.
Business website VIP
