Heart, expertise and experience

First-class fertile soil for apple cultivation

Val Venosta’s farmers can rightly say they have a special touch when it comes to growing apples. For many decades, they have been familiar with careful hands-on work, integrated and organic growing methods, and the attentive management of their orchards. Whether they choose integrated or organic farming, their focus is always on high quality standards and compliance with defined growing and quality guidelines.

The integrated production

Integrated, or not at all! When it comes to the cultivation of Val Venosta apples, we do not compromise. We follow the directives of integrated cultivation and prefer natural care measures.

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The biological production

For organic cultivation we strictly adhere to the EU directives and additionally take into account the cultivation regulations of the associations Bioland or Demeter. True to the motto: If you're going organic, do it right.

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News from the world of VIP

Val Venosta’s irrigation system

Nature rewards the farmers who have elaborated a sophisticated irrigation concept in dry Val Venosta over the years so that thirsty apple trees can get the right amount of water at the right time.

Successful Overseas VIP Campaign

Dynamic sales since the beginning of the campaign, thanks to new contacts and intensive preparatory work during the summer, with targeted visits to established and potential customers. Joachim Rabensteiner, Sales Manager at VIP, takes stock of the situation with regard to foreign markets.

Apple Valley
Val Venosta

Not only the dry and extremely mild climate makes the Val Venosta a special growing area. In the west of South Tyrol there are ideal conditions.

The home of first-class

Apple Valley
Val Venosta

Not only the dry and extremely mild climate makes the Val Venosta a special growing area. In the west of South Tyrol there are ideal conditions.

The home of first-class