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Pircher Martin

BIO Organic Producer – Pöderhof

„Organic is the right way for future generations.“

My story

Pöder farm is quite different from most of South Tyrol's organic holdings. It is located 1,100 metres above sea level in the hamlet of Alliz near Lasa village on the Monte Sole Mountain in Val Venosta. Martin Pircher manages it with his father Walter.

The other string to the farmers' bow is farmstay holidays. Martin completed his secondary education at the Ora agricultural high school. Nowadays, he also rents land from other people in addition to farming his own.

Martin carefully selects the varieties for his orchards as the altitude puts large demands on the plants, which in turn require optimal care and attention. Golden Delicious, Red Delicious, Jonagold and Pinova all ripen here to perfection. Martin has always taken care to eat organic products himself. As a result, the conversion to organic farming in 2006 was a logical step for him.

He says that now he is on the right track for him and for his children. Because organics are about respect. Respect for what is there now, and for what will come next.
My harvest
Red Delicious
Red seduction
The image of the Red Delicious is difficult to resist. Seeing red can be really nice. And the red flavour is even more beautiful!
October - May
dark red colour, conical shape, oblong
juicy with very white pulp
sweet, very aromatic with relatively slight acidity
Golden Delicious
The classic delicious
Golden Delicious is our main variety and, therefore, the queen of Val Venosta apples. That the most popular apple has a real quality, can be seen in its lovely red cheek. By the way, this is typical of fruits on a hillside.
October - September
greenish yellow to golden yellow
juicy with very fine and soft pulp
sweet with delicate acidity
The Val Venosta resistant
The Pinova with its red vermilion-red skin is a typical apple of Val Venosta. Not only is it colourful, it also has a very balanced flavour. Thanks to its long durability, it offers you unlimited fruit enjoyment until the summer season.
January - June
Bicolour, yellow to greenish, at least 30% of the fruit is covered with a bright vermilion colour
refreshing with very crisp, juicy and firm pulp
Balanced proportion of sugar and acid


True friends share everything.
Schweitzer Erich
“A transparent job for a transparent life.”
My story
Eberhöfer Hansjörg
„There are many ways to produce a healthy product; I have chosen the organic one“
My story
Vill Kajetan
„Organic vocation since 1985: this is my life.“
My story