Organic farmer - El Paradiso - Neuheimhof
„My 5 girls and I.“
The female component dominates my paradise. My three sisters used to call me Joe and I’m still called Joe by my wife Michela and the four girls of our happy patchwork family. We run the „El Paradiso“ agritourism business situated in the south of Naturno at only a few minutes from the village center since 2010. Our apartments – how could it be otherwise – are named after delicious Val Venosta apple varieties.
We are currently growing 8 different varieties in our own orchards and in the orchards of two other producers who have chosen me as their business manager. Variety has always been important to me and I tried to find the ideal location for each variety. Gala is a rather uncomplicated variety and thus ideal for organic production, whereas Fuji apples require a lot of attention, as they are very susceptible to russeting. I’m also one of just a few organic producers in Val Venosta who grow Granny Smith apples. Our colorful assortment is further supplemented by Topaz, Red Delicious, Bonita, Golden Delicious and Ambrosia, my current favorite variety.
My wife Michela runs a farm snack bar where guests can taste delicious South Tyrolean specialties and a farm shop with many different homegrown and homemade products such as lettuce, bacon, sauerkraut, jam, apple juice and potatoes. My wife comes from Valle Isarco, where the "Tirtlan" have a long tradition and now also find lovers in Val Venosta. She prefers to fill this speciality made of rye and wheat flour with sauerkraut, spinach or ricotta. Sometimes also with potatoes or pumpkin.
Our four girls help my wife and me whenever they can. They especially like planting potatoes. Our guests also feel at ease at our organic farm and ask curiously about our work. They are especially interested in topics such as hail, harvest period and marketing through the cooperative. My wife and I are pleased to tell them about our experiences at our organic farm and it won’t take long until our four girls become motivated ambassadors of Val Venosta’s healthy organic products as well.
Where I live
The green gem
With its distinctive colour and acidic flavour, Granny Smith is unique in the apples’ world. Since the other apples could be green with envy!
November - April
bright green colour, spherical shape
compact and crunchy with white pulp
acidulous, very refreshing
The bittersweet lady
Beauty meets acidity: This bright and smooth crossover between Topaz & Cripps Pink makes the pests stay away, therefore, it is especially popular in organic farming.
January - May
opaque radiant red colour on creamy background, homogeneous shape, very smooth shell
juicy and crunchy bite
aromatic with pronounced acidity
The elegant precocity
The tasty gala appears every summer in its reddish yellow shell and the new apple season begins.
September - March
smooth shell, spherical shape, slightly conical, pale yellow base colour with bright red and striped cover
crispy and juicy with firm pulp
refreshing, sweet with little acidity
The image of the Red Delicious is difficult to resist. Seeing red can be really nice. And the red flavour is even more beautiful!
September - July
dark red colour, conical shape, oblong
juicy with very white pulp
sweet, very aromatic with relatively slight acidity
The classic delicious
Golden Delicious is our main variety and, therefore, the queen of Val Venosta apples. That the most popular apple has a real quality, can be seen in its lovely red cheek. By the way, this is typical of fruits on a hillside.
October - September
greenish yellow to golden yellow
juicy with very fine and soft pulp
sweet with delicate acidity
Snow White’s apple is sweet as honey
With its red cheeks, the Ambrosia™ is really good for biting. Children especially love this particularly sweet apple, which makes this healthy snack literally a treat!
October - April
yellow base colour with flaming red secondary colour
juicy and crispy pulp
very sweet and juicy, reminiscent of honey and nectar
Explosion of intense flavour
The Fuji apple is named after a volcano, but inside the Japanese is very sweet.
November - May
pale pink to dark red, lightly striped colour on a greenish-yellow background, rounded shape
compact and very juicy with high sugar content
very sweet and aromatic
The beautiful acid
Topaz makes biting the sour apple worthy! The aromatic fruit impresses with a pleasant acidity and is also a common variety in organic farming.
January - May
basic yellow tone with red striped components, round shape with flattened calyx