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Mair Simon Martin

Organic Producer

"Autumn’s fruits simply taste best."

My story

Simon Mair from Ciardes is the young farmer on his traditional South Tyrol heritage estate protected as a historic monument that has been in Family ownership for 250 years.  Most of his organic orchards are situated around his house, two smaller ones are situated on Tablà hill. “My main profession is organic apple producer”, says Simon who attended the South Tyrolean Fürstenburg agricultural college. Besides, he works as an expert for other businesses for the “Südtiroler Maschinenring” organisation. Simon manages his farm alone, only needing the help of extra pairs of hands during picking and harvest.

Simon converted to organic production in November 2011 after many courses and seminars. Today, he profits from a wide range of varieties. He grows Golden Delicious, Red Delicious, Pinova, Fuji and his main variety, Gala. He loves autumn. „Then you see what you have done during the year“, says Simon. In addition to organic apples the young farmer also produces cherries, apricots and vegetables. His farm has become a practice and model farm for the Fürstenburg agricultural college. „I show the students how to grow apples in a natural and environmentally-friendly way and how important the correct pruning of trees is. I also explain them the luxury of being an organic producer who lives in the middle of his own orchards!“


Where I live

My harvest
The elegant precocity
The tasty gala appears every summer in its reddish yellow shell and the new apple season begins.
September - March
smooth shell, spherical shape, slightly conical, pale yellow base colour with bright red and striped cover
crispy and juicy with firm pulp
refreshing, sweet with little acidity
Red Delicious
Red seduction
The image of the Red Delicious is difficult to resist. Seeing red can be really nice. And the red flavour is even more beautiful!
September - July
dark red colour, conical shape, oblong
juicy with very white pulp
sweet, very aromatic with relatively slight acidity
Golden Delicious
The classic delicious
Golden Delicious is our main variety and, therefore, the queen of Val Venosta apples. That the most popular apple has a real quality, can be seen in its lovely red cheek. By the way, this is typical of fruits on a hillside.
October - September
greenish yellow to golden yellow
juicy with very fine and soft pulp
sweet with delicate acidity
The Val Venosta resistant
The Pinova with its red vermilion-red skin is a typical apple of Val Venosta. Not only is it colourful, it also has a very balanced flavour. Thanks to its long durability, it offers you unlimited fruit enjoyment until the summer season.
January - July
Bicolour, yellow to greenish, at least 30% of the fruit is covered with a bright vermilion colour
refreshing with very crisp, juicy and firm pulp
Balanced proportion of sugar and acid


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