„Organic production with noble intentions“
I can enjoy a wonderful view at work.
My whole family helps me.
My wife is delighted with our bright red apples.
I could learn a lot about organic production from my son Simon.
These apples are for myself. So I get them to safety.
I’ve managed my parents’ farm since 1990 but I only converted to organic in 2015, which I owe to my son Simon. I could learn a lot about this noble production method at his organic farm. And as we are directly below Taranto Castle between Naturno and Plaus, this noble production method suits us perfectly.
In 1946, my grandfather bought the agricultural land from the castle’s then landlords and owners and it has been owned by our family since then. But noblesse oblige. And we feel obliged to the principles of organic production. For me, organic is a synonym of better health, more biodiversity for flora and fauna, healthier soils and healthy products. We can thus assume more responsibility for future generations.
My whole family helps at the farm. We enjoy our work. Our seasonal workers rave about the fantastic view of the medieval castle and as soon as they learn more about organic production, they get sparkling eyes. It only takes a few weeks for them to understand that they can also benefit from varietal assortment and sustainable production. I regularly attend courses to stay updated. When I’m pruning trees, which is my favorite activity, I mentally review what I’ve learnt and then put it into practice. Noblesse oblige. Still today.
Where I live
The green gem
With its distinctive colour and acidic flavour, Granny Smith is unique in the apples’ world. Since the other apples could be green with envy!
November - May
bright green colour, spherical shape
compact and crunchy with white pulp
acidulous, very refreshing
The image of the Red Delicious is difficult to resist. Seeing red can be really nice. And the red flavour is even more beautiful!
October - May
dark red colour, conical shape, oblong
juicy with very white pulp
sweet, very aromatic with relatively slight acidity
The versatile gold piece
To be consumed fresh, baked, cooked, stewed and toasted, the apple of New York really is worth gold.
October - August
greenish yellow with crimson basic colour, striped and covered in faded red
juicy with loose, crispy and slightly grainy pulp
bittersweet with a balanced ratio of sugar and acid
The classic delicious
Golden Delicious is our main variety and, therefore, the queen of Val Venosta apples. That the most popular apple has a real quality, can be seen in its lovely red cheek. By the way, this is typical of fruits on a hillside.
October - September
greenish yellow to golden yellow
juicy with very fine and soft pulp
sweet with delicate acidity
SQ 159 / Natyra®
Natural talent loaded with aroma
The rustic apple with delicate pear and citrus spices keeps the pests away and impresses by its excellent flavour.
October - April
red to dark red, rustic appearance
good texture and juiciness, crunchy and compact
sweet and sour with pear and citrus aroma
Explosion of intense flavour
The Fuji apple is named after a volcano, but inside the Japanese is very sweet.
November - May
pale pink to dark red, lightly striped colour on a greenish-yellow background, rounded shape