Weiss farm is in Laces, right in the middle of the fertile, balmy, sun-kissed valley floor of the central Val Venosta. All the farm's land is spread out in the same area. The property has been in the Weiss family for three generations. His grandfather bought it before the Second World War and now Josef, graduated from the agricultural high school in Ora, and his wife do all the work.
Referring to the land which he has been able to buy he could expand his farm over time. He produces red and yellow varieties.
Josef has also been offering farmstays since 2006, and his guests love the produce from his land. Josef decided to convert the entire farm to organics. He thinks that his success today vindicates that decision. No heavy-handed intervention is needed and his apples are guaranteed natural products.