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We have a history

A journey though time to the origin of VI.P quality

The outstanding quality of the apples in Val Venosta is the result of decades of effort. In the 1950's our farmers had already recognised the natural wealth of the valley and decided to utilise it with sensitivity and in accord with Nature. Even today, when state-of-the-art technologies underpin cultivation and harvesting, the devotion of the farmers and the control on quality have remained unchanged.


Geos, the first fruit cooperative in Val Venosta, was founded in Sildrano.


The Val Venosta cooperative, the Gemeinschaft Vinschgauer Obstgenossenschaften (GVO), was founded and Val Venosta/Vinschgau became a brand with great prospects for the future.


AGRIOS (Workgroup for Integrated Fruit Production in South Tyrol) was founded and integrated cultivation became standard.


The ladybird became a fixed component of the Val Venosta trademark. It symbolises the natural, sustainable cultivation methods in Val Venosta.


The Val Venosta Co-operatives Association (VI.P) was founded. Josef Telfser was elected as the first President.

In the following year, the VI.P was recognised as a producers' organisation.


Since July 2005 thirteen apple varieties, which are sold under the trademark of South Tyrol Apples, have borne the EU p.g.i. protected geographical indication of origin.


In the course of the VI.P 3 concept the VI.P was restructured to central marketing.


The business strategy was revised and the VI.P presented itself in a new guise.

Two ladybirds – one red and one yellow – are now the identifying mark for Val Venosta apples.