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Val Venosta

The Apple Paradise in one brand

Incomparable: Val Venosta PGI

The designation ‘PGI’ or ‘Protected Geographical Indication’ (‘g.g.A.’ in German) on our apples not only guarantees the place of origin as Val Venosta in South Tyrol but also the high-quality standards associated with it. Those who choose a Val Venosta apple with the PGI mark can depend on a natural, flawless taste experience ‘made in South Tyrol’.

Two ladybirds, one value

Our brand symbols – two ladybirds in yellow and red – stand for natural production in the Val Venosta Valley. The cultivation in harmony with our environment is firmly rooted in the tradition of the Val Venosta apple because only through it can our daily work truly bear fruit in the long-run.

Special by nature, for over 40 years

A journey through the Val Venosta brand history

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News from the world of VIP

Sustainability is at the core of VIP strategies

At the core of every VIP goal, project, strategy and action stands sustainability. In the Association of Fruit and Vegetable Cooperatives of Val Venosta, not a single decision is made or action undertaken without a thorough assessment of its environmental impact. 

Val Venosta’s irrigation system

Nature rewards the farmers who have elaborated a sophisticated irrigation concept in dry Val Venosta over the years so that thirsty apple trees can get the right amount of water at the right time.