Val Venosta

The Apple Paradise in one brand

The ‘Val Venosta’ brand combines all the traditions, convictions, special characteristics and strengths that make the apple paradise of Val Venosta so unique. Two ladybirds embody the brand. They are used in the orchards as the natural enemies of pests and, therefore, symbolise above all near-natural production and the idea of sustainability that underpin the work of every VIP member.

Incomparable: Val Venosta PGI

The designation ‘PGI’ or ‘Protected Geographical Indication’ (‘g.g.A.’ in German) on our apples not only guarantees the place of origin as Val Venosta in South Tyrol but also the high-quality standards associated with it. Those who choose a Val Venosta apple with the PGI mark can depend on a natural, flawless taste experience ‘made in South Tyrol’.

Two ladybirds, one value

Our brand symbols – two ladybirds in yellow and red – stand for natural production in the Val Venosta Valley. The cultivation in harmony with our environment is firmly rooted in the tradition of the Val Venosta apple because only through it can our daily work truly bear fruit in the long-run.

Special by nature, for over 40 years

A journey through the Val Venosta brand history

Our predecessors realised 40 years ago that the Val Venosta Valley is the perfect place for growing apples. But even then, it was no easy task to capture this special feature in a single brand. And so it grew and changed over the years; at times, its alpine origin took centre stage, while in other moments it was the natural quality in the foreground. A faithful companion along the way has always been the ladybird, which today adorns the Val Venosta logo along with its counterpart. Above all, it symbolises the respect for man and nature, which has always been the natural way in the Val Venosta Valley – just like our apples.

Have you already heard?

News from the world of VIP

Welcome to the Apple Paradise

After intense work for the reinterpretation of VIP’s values for the next years we realized that the solution was much more immediate and tangible than we thought because the answer was right before our very eyes: Val Venosta is an ideal apple production area, a real Apple Paradise.

VIP – Zanesco from Fruit Logistica 2020

Fabio Zanesco, sales and marketing manager VIP, talks about the development of VIP’s sales that equal 1/3 of the harvest in this second week of February.

Communication campaign 2020

We are already in the starting blocks for the new communication campaign 2020, which is based on a creative idea focusing on the “Apple Paradise” and created for different media, channels and markets.