We use cookies to offer the best possible user experience on our website. We also use third-party cookies, to deliver personalised advertisement messages. By using our website you agree, that cookies can be saved on your device. Further information on the cookies used and on how to disable them can be found here.

Val Venosta

The Apple Paradise in one brand

Incomparable: Val Venosta PGI

The designation ‘PGI’ or ‘Protected Geographical Indication’ (‘g.g.A.’ in German) on our apples not only guarantees the place of origin as Val Venosta in South Tyrol but also the high-quality standards associated with it. Those who choose a Val Venosta apple with the PGI mark can depend on a natural, flawless taste experience ‘made in South Tyrol’.

Two ladybirds, one value

Our brand symbols – two ladybirds in yellow and red – stand for natural production in the Val Venosta Valley. The cultivation in harmony with our environment is firmly rooted in the tradition of the Val Venosta apple because only through it can our daily work truly bear fruit in the long-run.

Special by nature, for over 40 years

A journey through the Val Venosta brand history

Have you already heard?

News from the world of VIP

Welcome to the Apple Paradise

After intense work for the reinterpretation of VIP’s values for the next years we realized that the solution was much more immediate and tangible than we thought because the answer was right before our very eyes: Val Venosta is an ideal apple production area, a real Apple Paradise.  

Communication campaign 2020

We are already in the starting blocks for the new communication campaign 2020, which is based on a creative idea focusing on the “Apple Paradise” and created for different media, channels and markets.