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Here
in Val Venosta...

All
Alpine Apple Region
Ideal Microclimate
Passionate Apple Producers
Natural Production
...our apples are hugged by nature.
We grow them at the heart of the Alps.
Here in Val Venosta...
...our apples are hugged by nature.
We grow them at the heart of the Alps.

Cultivating apples in the mountains is magic because you seem to be closer to heaven. In Val Venosta, we know that well: Thanks to our cultivation areas situated at altitudes between 500 and 1000 meters we are Europe’s highest apple cultivation area. Our apple orchards have very special guardian angels: The high mountains of the Ötztal Alps and the Ortler group protect our valley and apples from bad weather in the north and south. A real paradise of green, blossoming and colorful orchards extending between Parcines and Malles: this is the Val Venosta Apple Paradise.

Not to mention the many distinctive traits that make our apples so unique. You will immediately recognize a mountain apple from an alpine apple region. Such an intense taste is the result of shorter vegetation phases and the slow ripening of our apples, but this is not all: The great range of temperature between day and night slows down cell division. So our apples become firmer and crunchier and have a longer shelf life. In short, a distinctive taste.
...our apples can contain fresh mountain air.
This is why they are so popular with those who live in the city.
Here in Val Venosta...
...our apples can contain fresh mountain air.
This is why they are so popular with those who live in the city.

It is as if nature were a silent guardian, a superhero who uses all means at his disposal to remove even the remaining rain clouds. Among them there is Val Venosta’s wind that simply blows them away and thus contributes to maintaining the ecosystem.

Few clouds, little precipitation and the game is made. In Val Venosta, you can enjoy wonderful days with blue sky and bright sunshine and crystal-clear nights with millions of stars sparkling in the moonlight in every season.

Moreover, here in Val Venosta we can always count on our fresh wind blowing from Resia Pass that has a big secret: It keeps our apples dry. So we have a perfect climate that is reflected in the taste of every single apple.
...our apples feel on top of the world.
No wonder. They grow in the Apple Paradise.
Here in Val Venosta...
...our apples feel on top of the world.
No wonder. They grow in the Apple Paradise.

If perfection is the result of many factors, then Val Venosta has all the prerequisites for an ideal apple cultivation area. Our valley’s ideal microclimate meets the passion and work of 1700 apple producers who grow our apples in full harmony with nature.

Our apples are so good that they can only come from Val Venosta, the Apple Paradise.
...our apples are sun-kissed.
Because we have more than 300 sunny days per year.
Here in Val Venosta...
...our apples are sun-kissed.
Because we have more than 300 sunny days per year.

Our apples are sun-kissed all around the year. 300 days means more than 2,000 hours of sunshine per year. If you combine them with little precipitation and Val Venosta’s fresh wind you get the perfect conditions for the wonderful coloring and the extraordinary sweetness of our apples.

Such an arid climate rather reminds us of a steppe climate that does not offer the ideal conditions for an apple region at first sight. Let’s not get misled, though. The sun, indeed, is an indispensable ally for apple production. It confers our apples their nice color, increases their sugar content and rolls out the red carpet for bees during the flowering period.
...our apples don’t age.
Thanks to the great range of temperature between day and night they remain fresh and crunchy.
Here in Val Venosta...
...our apples don’t age.
Thanks to the great range of temperature between day and night they remain fresh and crunchy.

The great range of temperature between day and night is like a wellness treatment for our apples that keeps them fit throughout the season. The reason is simple: It slows down cell division and the growth of the fruits and at the same time increases our apples’ crunchiness and shelf life. An advantageous deal!

But this is not all. A temperature difference of 25 degrees between day and night gives our apples a nice coloring that gets even more shining thanks to the intense and frequent sunlight. Apples worthy of a rainbow!
...our apples sing «O sole mio…».
More than 2,000 hours of sun per year bring them in a good mood.
Here in Val Venosta...
...our apples sing «O sole mio…».
More than 2,000 hours of sun per year bring them in a good mood.

Did you know that the wind usually blows in the Paradise?

Val Venosta’s wind blows from Resia Pass to the valley floor and guarantees a dry, windy climate that is ideal for the production of high-quality apples. Another reason for Val Venosta’s ideal climatic conditions are the high mountains in the north and south that protect our valley from bad weather by keeping rain clouds away from our orchards and favoring the warm and dry foehn wind. So our apples can feel completely contented.

Moreover, Val Venosta has an average annual precipitation of 500 l/m². This is very little if you consider that near Merano registers an average annual precipitation of 800 l/m².

Here in Val Venosta the sun and best quality have one thing in common: They are always available!

Your Apple Paradise

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Harvested with love, cooked with the heart

Recipes from the Apple Paradise