Our Apple Farmers:
Nice to meet you!

I’m a sun lover – just like my apples. The many sunny days in Val Venosta are made for us. At night, due to the altitude, it cools down significantly – temperature differences can reach up to 16°C. These strong fluctuations, in combination with the many sunny days, give my apples a beautiful, vibrant color! As a local, I’m used to the Val Venosta wind. It keeps my orchards dry, which has many advantages for sustainable cultivation.

From my farm, I look out over a green valley full of apple trees, framed by the Alps and the Ortler range – a true paradise. When the trees bloom in the valley in spring, there’s still snow on the mountaintops. My apples feel just as at home here in Val Venosta as I do. At this altitude, they ripen more slowly than elsewhere – but as we from Val Venosta say: good things take time. We give our apples all the time they need to fully develop their flavor. And you can taste that in every bite!

Our families have been dedicated to apple growing for generations. Both of us wandered through the orchards as children and learned a great deal from our parents and grandparents. That knowledge is valuable to us, and we’ve built on tradition with our own ideas and innovative technologies. Being apple farmers is a true passion for us: every tree and every apple matters. Harvest time in autumn is always a special moment. Each apple reflects a year of hard work and care – and we’re proud to hold the result in our hands.

As an apple farmer, I observe nature every day. That’s how you really notice the biodiversity in an orchard. Bees pollinate the blossoms. Ladybugs and other insects keep pests in check. I work in harmony with nature, conserve natural resources, and promote biodiversity in my orchards. After all, how else could I harvest healthy, high-quality apples that I can pass on with a clear conscience? It feels good to give back to nature – and to know that I’m leaving behind a sustainable future for my children.