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Ladurner Ulrich

Organic farmer – Modulhof

„The health of nature is a value that you have to foster in the long term.“

My story

Modul farm is in Ciardes on a sunny scree cone at the foot of the Monte Sole Mountain in Val Venosta. The Ladurner family has owned and run it for three generations and Ulrich, with his wife and son, grows Gala, Golden Delicious, Red Delicious and Pinova in the area around his farm.

Continuing education courses are particularly important for him because they deepen his understanding of natural inter-relationships. Ulrich sets great store in nature's ability to provide good things. He produces apple juice and organic wine from his own grapes, and organic cherries are his next project.

Ulrich has farmed organically for a good 15 years. "Actually," says Ulrich, "organic farming was always my thing. Because I think that nature should not be too influenced by agriculture." That was the reason why Ulrich converted his business to organics in 1996. Long conversations with other experienced farmers also convinced him. Now he is completely happy with his decision. "Because I am making a contribution to keeping nature healthy for the long term."

Where I live

My harvest
The bittersweet lady
Beauty meets acidity: This bright and smooth crossover between Topaz & Cripps Pink makes the pests stay away, therefore, it is especially popular in organic farming.
January - May
opaque radiant red colour on creamy background, homogeneous shape, very smooth shell
juicy and crunchy bite
aromatic with pronounced acidity
Royal Gala
The elegant precocity
The tasty gala appears every summer in its reddish yellow shell and the new apple season begins.
September - March
smooth shell, spherical shape, slightly conical, pale yellow base colour with bright red and striped cover
crispy and juicy with firm pulp
refreshing, sweet with little acidity


True friends share everything.