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Rechenmacher Herbert

BIO Organic Producer

“Organic is an all-embracing movement.”

My story

The Rechenmacher farm is in the quiet village of Morter at the mouth of the Val Martello. Herbert Rechenmacher inherited the estate from his mother, but learnt how to farm from his father. He looks after his orchards for the whole year round and only asks for his family's help at harvest time. Herbert is one of those talented people who can turn their hand to anything. Before, he was the village postman. He loved working in nature and before long he realised that his passions were sculpting and carving. He attended the higher technical institute in Innsbruck, and art and creativity still motivate him just as much as his orchards. Herbert says that nature is where he feels free. That is the reason why he chose to move to organic farming in 1998. It always seemed to him to be the right way to do things. He sees organics as an all-encompassing movement which starts with production in partnership with nature, and ends with a more enlightened form of individual consumption. Responsibility matters, "because I will pass on what I have received and in the meantime I will go on living in harmony with everything."

Where I live

My harvest
Royal Gala
The elegant precocity
The tasty gala appears every summer in its reddish yellow shell and the new apple season begins.
September - March
smooth shell, spherical shape, slightly conical, pale yellow base colour with bright red and striped cover
crispy and juicy with firm pulp
refreshing, sweet with little acidity
Red Delicious
Red seduction
The image of the Red Delicious is difficult to resist. Seeing red can be really nice. And the red flavour is even more beautiful!
September - July
dark red colour, conical shape, oblong
juicy with very white pulp
sweet, very aromatic with relatively slight acidity
Golden Delicious
The classic delicious
Golden Delicious is our main variety and, therefore, the queen of Val Venosta apples. That the most popular apple has a real quality, can be seen in its lovely red cheek. By the way, this is typical of fruits on a hillside.
October - September
greenish yellow to golden yellow
juicy with very fine and soft pulp
sweet with delicate acidity
The Val Venosta resistant
The Pinova with its red vermilion-red skin is a typical apple of Val Venosta. Not only is it colourful, it also has a very balanced flavour. Thanks to its long durability, it offers you unlimited fruit enjoyment until the summer season.
January - July
Bicolour, yellow to greenish, at least 30% of the fruit is covered with a bright vermilion colour
refreshing with very crisp, juicy and firm pulp
Balanced proportion of sugar and acid


True friends share everything.