Weiss Joachim

Organic farmer - Kathreinhof

My harvest:
 
Apples
Bonita
Royal Gala
Golden Delicious
Pinova
Ambrosia™
Fuji
„Dad, bring an apple home for me!”
Weiss Joachim

My story

Where our Kathreinhof stands today, in the 19th century was the estate of the Counts of Mohr, who owned several castles in South Tyrol such as Lichtenegg near Mals and Untermontani near Latsch. The stones that once made up the storage tower of this noble estate are still built into the cellar walls of the Kathreinhof. My grandfather bought the farm in 1928, passed it on to my father, who then handed it down to me. Today my wife, our four children, my mother, and I live on the farm. Until just a few years ago, animals were still kept here for self-sufficiency.

On our organic orchards we cultivate Golden Delicious, Red Delicious, Pinova, Fuji, Ambrosia, and Gala. Since converting to organic farming, a certain nostalgic romanticism has returned to the farm, reminding me of my childhood days. My children also seem to feel this positive energy – not only when they want to sell apples to passing tourists, because I told them how I used to do the same as a child. With the money I earned selling apples, I bought my first dog, something I was very proud of back then.

There are only very few professions in the world where a father can take his young children with him to work, and they can play and entertain themselves while he carries out his tasks. Sometimes it also causes a little distraction, like when my two-year-old son Mathis, with his toy digger, dug up a seedling I had carefully planted just minutes before. All this reminds me of the carefree spirit of my childhood, when I used to climb the very tall trees of those days.

It was my brother, who had switched to organic farming fourteen years earlier, who gave me this “organic impulse” and familiarized me with that world. I feel it especially when my children call out to me: “Dad, bring an apple home for me!”
 
 

My farm

Here, I cultivate my fields every day with great passion and care. This is how high-quality products are created, of which I am very proud.
Place: LATSCH
My harvest
 
Bonita
The bittersweet lady
Beauty meets acidity: This bright and smooth crossover between Topaz & Cripps Pink makes the pests stay away, therefore, it is especially popular in organic farming.
Bonita
The bittersweet lady
Beauty meets acidity: This bright and smooth crossover between Topaz & Cripps Pink makes the pests stay away, therefore, it is especially popular in organic farming.
Appearance: 
opaque radiant red colour on creamy background, homogeneous shape, very smooth shell
Features: 
juicy and crunchy bite
Taste: 
aromatic with pronounced acidity
Royal Gala
The elegant precocity
The tasty gala appears every summer in its reddish yellow shell and the new apple season begins.
Royal Gala
The elegant precocity
The tasty gala appears every summer in its reddish yellow shell and the new apple season begins.
Appearance: 
smooth shell, spherical shape, slightly conical, pale yellow base colour with bright red and striped cover
Features: 
crispy and juicy with firm pulp
Taste: 
refreshing, sweet with little acidity
Golden Delicious
The classic delicious
Golden Delicious is our main variety and, therefore, the queen of Val Venosta apples. That the most popular apple has a real quality, can be seen in its lovely red cheek. By the way, this is typical of fruits on a hillside.
Golden Delicious
The classic delicious
Golden Delicious is our main variety and, therefore, the queen of Val Venosta apples. That the most popular apple has a real quality, can be seen in its lovely red cheek. By the way, this is typical of fruits on a hillside.
Appearance: 
greenish yellow to golden yellow
Features: 
juicy with very fine and soft pulp
Taste: 
sweet with delicate acidity
Pinova
The Val Venosta resistant
The Pinova with its red vermilion-red skin is a typical apple of Val Venosta. Not only is it colourful, it also has a very balanced flavour. Thanks to its long durability, it offers you unlimited fruit enjoyment until the summer season.
Pinova
The Val Venosta resistant
The Pinova with its red vermilion-red skin is a typical apple of Val Venosta. Not only is it colourful, it also has a very balanced flavour. Thanks to its long durability, it offers you unlimited fruit enjoyment until the summer season.
Appearance: 
Bicolour, yellow to greenish, at least 30% of the fruit is covered with a bright vermilion colour
Features: 
refreshing with very crisp, juicy and firm pulp
Taste: 
Balanced proportion of sugar and acid
Ambrosia™
Snow White’s apple is sweet as honey
With its red cheeks, the Ambrosia™ is really good for biting. Children especially love this particularly sweet apple, which makes this healthy snack literally a treat!
Ambrosia™
Snow White’s apple is sweet as honey
With its red cheeks, the Ambrosia™ is really good for biting. Children especially love this particularly sweet apple, which makes this healthy snack literally a treat!
Appearance: 
yellow base colour with flaming red secondary colour
Features: 
juicy and crispy pulp
Taste: 
very sweet and juicy, reminiscent of honey and nectar
Fuji
Explosion of intense flavour
The Fuji apple is named after a volcano, but inside the Japanese is very sweet.
Fuji
Explosion of intense flavour
The Fuji apple is named after a volcano, but inside the Japanese is very sweet.
Appearance: 
pale pink to dark red, lightly striped colour on a greenish-yellow background, rounded shape
Features: 
compact and very juicy with high sugar content
Taste: 
very sweet and aromatic
 
 

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