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Alber Rita

Organic Producer

„A passion for our work“

My story

I love being a farmer, even better… my whole family shares my passion. I inherited the fruit growing farm and my husband has the best prerequisites for managing it according to organic principles: the technical college for fruit production, viticulture and horticulture in Laimburg, whereas my son studied agricultural sciences.

As we’ve also rented some orchards, we cultivate a rather large area in Oris near Lasa. This is why we need the help of extra pairs of hands during picking and harvest to harvest our Golden Delicious and Jonagold apples within the deadlines set.

Our natural production method characterized by great responsibility is Abcert certified. We converted to organic in 2016. After every season, we are even more convinced that this is the right way. Organic is perfect for us.

Where I live

My harvest
The versatile gold piece
To be consumed fresh, baked, cooked, stewed and toasted, the apple of New York really is worth gold.
October - August
greenish yellow with crimson basic colour, striped and covered in faded red
juicy with loose, crispy and slightly grainy pulp
bittersweet with a balanced ratio of sugar and acid
Golden Delicious
The classic delicious
Golden Delicious is our main variety and, therefore, the queen of Val Venosta apples. That the most popular apple has a real quality, can be seen in its lovely red cheek. By the way, this is typical of fruits on a hillside.
October - September
greenish yellow to golden yellow
juicy with very fine and soft pulp
sweet with delicate acidity


True friends share everything.