Tarres lies on an alluvial fan above the village of Laces and is home to Florin Pichler, who farms organically. Here, the forest reaches all the way down to the village, and Florian can see a lot of his orchards from his balcony. His land is spread out in various plots in the upper and mid Val Venosta and they are separated by a full 700 metres in terms of altitude.

Florin started his professional career as a metalworker but soon realised that his dream job was something else. He went to the well-known Laimburg technical college for fruit production, viticulture and horticulture in South Tyrol and gained a thorough education there. Following this, he rented some land and bought some plots as well.

Respectful use of the resources available from his alpine surroundings was key to him from the very beginning. As a result, it is no surprise that he soon opted for organics and had the farm certified. Florian is now the owner of a small paradise. He grows apples but also vegetables, berries and herbs. Diversity is especially important to him. It means that he can feed his family himself, refining the process and experimenting. Because that is what makes his organic farm move forwards and what makes him progress as a person.