BIO Organic Producer – Mairhof
„This inimitable taste is the result of the perfect interaction between man and nature.“
A high-quality organic apple
A rosy Golden Delicious, typical of Vinschgau
Checking the size of the apples
A good harvest is a sign of hard work
Mairhof farm has been in the Pircher family from Covelano for over a hundred years. Hartmann Pircher runs it with his parents and his three sisters. The Tramontana Mountain is home to Europe's highest marble quarry and here, at its foot, there are particularly good growing conditions for apple farming.
Hartmann Pircher's orchards are on the edge of the Stelvio Pass nature park and Golden Delicious, Pinova, Jonagold, Red Delicious, Kanzi and Braeburn varieties all ripen here in the mountain air, which noticeably brings the coolness of the peaks down to the valley in the evenings.
Hartmann's father already converted the farm to organics back in 2000. Even then Hartmann supported the decision and was convinced it was right. These days he stresses that production methods which are close to nature are the only way to take on the future. For Hartmann, organics mean a lot more than just tasting better. It is about the interaction between man and nature which makes the products so valuable.
Where I live
The classic delicious
Golden Delicious is our main variety and, therefore, the queen of Val Venosta apples. That the most popular apple has a real quality, can be seen in its lovely red cheek. By the way, this is typical of fruits on a hillside.
October - September
greenish yellow to golden yellow
juicy with very fine and soft pulp
sweet with delicate acidity
The Val Venosta resistant
The Pinova with its red vermilion-red skin is a typical apple of Val Venosta. Not only is it colourful, it also has a very balanced flavour. Thanks to its long durability, it offers you unlimited fruit enjoyment until the summer season.
January - July
Bicolour, yellow to greenish, at least 30% of the fruit is covered with a bright vermilion colour
refreshing with very crisp, juicy and firm pulp
Balanced proportion of sugar and acid
Nicoter / Kanzi®
With its proper balance of sweetness and acidity, the juicy Nicoter / Kanzi® offers a harmonious taste experience and a lot of energy, almost like music for the palate.
October - July
red base colour with yellow secondary colour, rounded shape
compact, firm pulp, very crispy and juicy
balanced ratio of sugar and acid
Scilate / envy™
The fresh surprise
For its juicy sweetness and light pear note, you can really envy the Scilate / envy™. In addition, you can share it very well with friends, because even if the apple likes to sunbathe, its pulp never gets tanned.
November - April
red background colour, slightly striped
very juicy, compact and crunchy pulp
sweet and juicy with a light pear aroma
The juicy all-terrain
For a small snack between meals or used in many ways in the kitchen and bakery: The Braeburn is a true all-terrain. Be patient with it, as it develops its full aroma only after several storage months.
November - May
Roll shaped with a smooth and shiny surface, golden yellow base, scarlet to dark red with stripes
very juicy with firm bite and firm pulp
pleasant proportion of sugar and acid, very refreshing
Minneiska / SweeTango®
Summer in an apple
Juicy and sweet, with tropical notes and fruity notes of pineapple, banana, and fennel seeds.
September - November
Base color yellow, covering color ruby red with lenticels.
Pleasant texture, juicy and crunchy.
Notes of pineapple, banana and fennel seeds dominate the aromatic profile. Balanced in sweetness and acidity.