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Pircher Hartmann

BIO Organic Producer – Mairhof

„This inimitable taste is the result of the perfect interaction between man and nature.“

My story

Mairhof farm has been in the Pircher family from Covelano for over a hundred years. Hartmann Pircher runs it with his parents and his three sisters. The Tramontana Mountain is home to Europe's highest marble quarry and here, at its foot, there are particularly good growing conditions for apple farming.

Hartmann Pircher's orchards are on the edge of the Stelvio Pass nature park and Golden Delicious, Pinova, Jonagold, Red Delicious, Kanzi and Braeburn varieties all ripen here in the mountain air, which noticeably brings the coolness of the peaks down to the valley in the evenings.

Hartmann's father already converted the farm to organics back in 2000. Even then Hartmann supported the decision and was convinced it was right. These days he stresses that production methods which are close to nature are the only way to take on the future. For Hartmann, organics mean a lot more than just tasting better. It is about the interaction between man and nature which makes the products so valuable.

Where I live

My harvest
The Val Venosta resistant
The Pinova with its red vermilion-red skin is a typical apple of Val Venosta. Not only is it colourful, it also has a very balanced flavour. Thanks to its long durability, it offers you unlimited fruit enjoyment until the summer season.
January - June
Bicolour, yellow to greenish, at least 30% of the fruit is covered with a bright vermilion colour
refreshing with very crisp, juicy and firm pulp
Balanced proportion of sugar and acid
Nicoter / Kanzi®
Balanced freshness
With its proper balance of sweetness and acidity, Nicoter / Kanzi® offers a harmonious taste experience, almost like yoga for the palate.
October - June
red base colour with yellow secondary colour, rounded shape
compact, firm pulp, very crispy and juicy
balanced ratio of sugar and acid
The beautiful acid
Topaz makes biting the sour apple worthy! The aromatic fruit impresses with a pleasant acidity and is also a common variety in organic farming.
Dicember - April
basic yellow tone with red striped components, round shape with flattened calyx
crunchy pulp with pleasant cream colouring
acidified with sharp acidity


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