We use cookies to offer the best possible user experience on our website. We also use third-party cookies, to deliver personalised advertisement messages. By using our website you agree, that cookies can be saved on your device. Further information on the cookies used and on how to disable them can be found here.
 
 

Zerzer Rudolf

Organic Producer

„Organic is the language of nature.“

My story

Our farm is situated at an altitude of 550 meters and we are Val Venosta’s first apple producer in geographical terms when coming from the east. When working in our orchards and vineyards we enjoy panoramic views of the spa town of Merano and Tyrol Castle. My wife Steffi and me manage the farm in the third generation. The surrounding forest offers some kind of protection, which is an advantage for both our production areas and different animals such as foxes, martens, badgers and buzzards.

We are very close to the town of Merano and at the same time in the middle of nature. Continuity is very important for us. We still use the pergola system in viticulture, for example, and mainly produce very traditional apple varieties. The sunny location of our farms offers us the opportunity to work with solar energy that is produced and stored on site. We both like mixing tradition with new knowledge and infected each other with our love for nature. My wife dreams of becoming a beekeeper. Until her dream comes true, she is happy to attract many diligent bees with her passion for flowers and herbs. Lavender, basil, bread clover, calendula flowers and many other plants are like magnets for bees that are simply indispensable for agriculture.

I press my own Sauvignon and Cabernet wines, whereas my tasty apples are stored and sold by the cooperative. We are specialized on what we can do best and on what we are convinced of. Organic is the right way for us. Others have pioneered it and we are grateful that we can today follow this way. We always have an ace up our sleeve here above the large and sunny Tel rift. Nature has meant it very well here where the Adige river falls down towards Merano.
 

Where I live

My harvest
 
Bonita
The bittersweet lady
Beauty meets acidity: This bright and smooth crossover between Topaz & Cripps Pink makes the pests stay away, therefore, it is especially popular in organic farming.
Availability
January - March
Appearance: 
opaque radiant red colour on creamy background, homogeneous shape, very smooth shell
Features: 
juicy and crunchy bite
Taste: 
aromatic with pronounced acidity
Red Delicious
Red seduction
The image of the Red Delicious is difficult to resist. Seeing red can be really nice. And the red flavour is even more beautiful!
Availability
October - May
 
Appearance: 
dark red colour, conical shape, oblong
Features: 
juicy with very white pulp
Taste: 
sweet, very aromatic with relatively slight acidity
Golden Delicious
The classic delicious
Golden Delicious is our main variety and, therefore, the queen of Val Venosta apples. That the most popular apple has a real quality, can be seen in its lovely red cheek. By the way, this is typical of fruits on a hillside.
Availability
October - September
 
Appearance: 
greenish yellow to golden yellow
Features: 
juicy with very fine and soft pulp
Taste: 
sweet with delicate acidity
SQ 159 / Natyra®
Natural talent loaded with aroma
The rustic apple with delicate pear and citrus spices keeps the pests away and impresses by its excellent flavour.
Availability
October - April
Appearance: 
red to dark red, rustic appearance
Features: 
good texture and juiciness, crunchy and compact
Taste: 
sweet and sour with pear and citrus aroma
Pinova
The Val Venosta resistant
The Pinova with its red vermilion-red skin is a typical apple of Val Venosta. Not only is it colourful, it also has a very balanced flavour. Thanks to its long durability, it offers you unlimited fruit enjoyment until the summer season.
Availability
January - June
 
Appearance: 
Bicolour, yellow to greenish, at least 30% of the fruit is covered with a bright vermilion colour
Features: 
refreshing with very crisp, juicy and firm pulp
Taste: 
Balanced proportion of sugar and acid
Braeburn
The juicy all-terrain
For a small snack between meals or used in many ways in the kitchen and bakery: The Braeburn is a true all-terrain. Be patient with it, as it develops its full aroma only after several storage months.
Availability
October - May
 
Appearance: 
Roll shaped with a smooth and shiny surface, golden yellow base, scarlet to dark red with stripes
Features: 
very juicy with firm bite and firm pulp
Taste: 
pleasant proportion of sugar and acid, very refreshing
 
 

Share

True friends share everything.