The new VI.P concept mainly focuses on common and central market and client care. In contrast to the working method so far with every single cooperative supplying all clients, our future commercialization strategy will work according to the motto "one supplier per client." With the help of this new strategy the Val Venosta fruit producers aim at reacting to the altered conditions of the fruit and vegetable markets: a surplus of international suppliers, stagnating or even regressive per capita consumption of fruit and vegetables as well as constantly increasing production and processing costs intensify competition. Only by uniting all forces of the Val Venosta cooperatives will we be able to guarantee a satisfactory profit situation for our members.   

The details of the concept can be summarized as follows:  

1.) The single managers of the cooperatives will not only be responsible for the management of their cooperative, but also for specific markets and countries in future.

2.) Thanks to a unified programme all salesmen will be able to dispose of all apples offered by all cooperatives.

3.) A proceeds fund has been created for all generated proceeds. The sorting data of the single members are decisive for the profit payments to the single cooperatives. The prices will therefore also in future depend on the quality of the delivered products and on the sorting and administration costs of the single cooperatives.