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Verdross Franz

Organic Producer

„Varietal assortment and change in organic production“

My story

I live in Silandro with my family and I manage our farm according to organic principles. It’s a heritage estate that has been owned by our family for more than 200 years. Many years ago, I helped my father and now he helps me. When it became foreseeable that I would take over my father’s farm, I attended a two-year agricultural course. Our organic orchards are situated in and around Silandro where we mainly grow apples. Furthermore, we grow potatoes and other fruit varieties for our own consumption in our garden and we keep chickens as well.

I would like to offer a wide range of varieties. This is why I do not only grow Golden Delicious apples with their red cheeks that are typical for Val Venosta, but also Gala, a well-known apple variety whose cultivation is rather simple and whose bloom is a real pleasure year by year. Growing Natyra, a new apple variety that is excellent in taste, however, is a bit more complicated. We need additional helping hands at harvest time in order to harvest the different varieties at the right moment.

Variety is what I like most of my work in the orchards. Working by hand alternates with working with machines. If I compare my current production method with the past, there is one significant difference: I generally think more about soil culture and fertility and we make sowings more often. I wanted to farm sustainably and so the conversion to organic was a logical step for me. Several discussions with my friend, another organic apple producer, further reinforced my decision to take the final step.

Where I live

My harvest
The bittersweet lady
Beauty meets acidity: This bright and smooth crossover between Topaz & Cripps Pink makes the pests stay away, therefore, it is especially popular in organic farming.
January - May
opaque radiant red colour on creamy background, homogeneous shape, very smooth shell
juicy and crunchy bite
aromatic with pronounced acidity
Royal Gala
The elegant precocity
The tasty gala appears every summer in its reddish yellow shell and the new apple season begins.
September - March
smooth shell, spherical shape, slightly conical, pale yellow base colour with bright red and striped cover
crispy and juicy with firm pulp
refreshing, sweet with little acidity
Red Delicious
Red seduction
The image of the Red Delicious is difficult to resist. Seeing red can be really nice. And the red flavour is even more beautiful!
September - July
dark red colour, conical shape, oblong
juicy with very white pulp
sweet, very aromatic with relatively slight acidity
Golden Delicious
The classic delicious
Golden Delicious is our main variety and, therefore, the queen of Val Venosta apples. That the most popular apple has a real quality, can be seen in its lovely red cheek. By the way, this is typical of fruits on a hillside.
October - September
greenish yellow to golden yellow
juicy with very fine and soft pulp
sweet with delicate acidity
The Val Venosta resistant
The Pinova with its red vermilion-red skin is a typical apple of Val Venosta. Not only is it colourful, it also has a very balanced flavour. Thanks to its long durability, it offers you unlimited fruit enjoyment until the summer season.
January - July
Bicolour, yellow to greenish, at least 30% of the fruit is covered with a bright vermilion colour
refreshing with very crisp, juicy and firm pulp
Balanced proportion of sugar and acid


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